Have you ever online shopped on one site, sifting through listings of shirts and jeans, moved onto Facebook, and found an ad that sent you back to the product on that first site? It’s almost as if the internet was reading your mind, providing you with a simple “click” that will transport you back to that product you want to buy, but know you shouldn’t.
Welcome to pixel advertising technology. Quite simple, a pixel is an analytics tool that consists of a code you can put on your website, so you can track site visitors, retargeting them in the future.
Specifically, pixels can be used for Facebook marketing, which is a powerful way to ensure your products/services are constantly presented to people who are interested in what you have to offer.
In this blog, we will cover five benefits from integrating Facebook pixel into your marketing plan, as well as how you can install the pixel onto your website today.
5 reasons you should be leveraging the power of the Facebook Pixel:
Retarget Website Visitors: When someone goes to your website and clicks around, they are leaving a digital footprint that can be tracked by your analytics. Facebook Pixels will enable you to track the movements of any visitors on your website who are also logged into Facebook. It will record which pages they viewed, which ones they didn’t, and when they visit the site. With this information, you can retarget these customers, reminding them of your products or services.
Custom Conversions: The general Facebook pixel creates an audience of website visitors for the entire website. With Standard Event Codes and Custom Conversions, you can narrow down your marketing efforts to engage with people who showed interest in particular products. This is how Facebook knows to show you the same pair of shoes you were looking at on a companies website.
Custom Audiences: In addition to targeting all of your website visitors, you can now create custom audiences to target people who visit certain parts of your site, spend certain amounts of time on your site, etc. You can also import contact information from things like your email list. If you can give Facebook a group of 100 or more people in one given country, it can analyze their data and create groups of people that share similar interests called Lookalike Audiences.
Lookalike Audiences: These are audiences that Facebook generates. People who exhibit similar behavior to your custom audiences. This can be based on elements of age, interest, location, etc. You can replicate an audience that already responds well to your product right through the pixel. Lookalike audiences work especially well for businesses that are not limited to a small geographical radius like a brick and mortar store.
Cost Savings: Since you can now curate custom and lookalike audiences, as well as custom conversions based on your analytics, you can save money by targeting the right people, right now. You no longer need a shot in the dark, hoping that you are going to find new consumers that are going to click the ‘buy now’ button.
Installing Facebook Pixel on your website
Facebook provides you with three options to create and install the pixel on your website. The first, and easiest, in my opinion, is finding your website provider on their list of company partners. If Facebook has partnered with your website provider, you will receive a simple string of letters and numbers that you plug into the dashboard of your website provider.
The second option is to copy and paste a code into the <head> tag of your website.
The third option is to enter the email address for your website designer. Facebook will email them the information needed to get your Facebook Pixel up and running.
Base Pixel: A generic code that is placed across your entire website. This will create a general audience of website visitors you can retarget in future ad campaigns.
Standard Event Pixel: The Standard Event Pixel is a code that is tied with any desired action on your website. For example, if your ad directs people to an appointment sign-up page you would place an event pixel titled “Schedule” on the page. On the following confirmation page, you would put the “Lead” event pixel code. With these two pixels installed you can now see inside of Facebook ad manager how many people clicked to visit the Appointment Scheduling page and then how many people made it to the confirmation page.
Custom Conversion: A custom conversion is essentially the same as a Standard Event. The main difference being you can customize the name of the event to better suit your marketing campaign.
Facebook Pixel takes the guesswork out of advertising your business. Seeing data on the engagement with your ads and website can reveal where any bottlenecks are in your marketing campaign, allowing you to adjust only the parts that need attention.
About The Author:
A pioneer in the digital marketing space, Colby Flood is the Owner at Brighter Click. He started his career as a Marketing Director in the Nonprofit sector, before moving on to start his own business. Driven by a mission to increase giving, Colby is best known for inspiring businesses to connect with Nonprofits that align with their core values.
Viewers showing interest in your services are the potential buyers. These people have provided some contact information to the company to be reached out for getting more details about the offerings. Such potential customers are also known as business leads.
The leads are a crucial asset for sales. Through the correct marketing strategy, you can convert leads into buyers. If you have a sales team, passing the information of these potential customers to them is another option.
The process of collecting such leads is called Lead Generation. You can see this as a method to assemble important information about your future consumers. It will let you know:
The interests of your target audience
Products you can sell to them
Ways to turn them into end-users
With the changes in the marketing techniques, it is now possible to make use of social media sites to generate leads effectively. If done correctly, it will actually give low-cost, and more fruitful results than cold-calling or plain emailing.
According to Hubspot, 9 out of 10 decision-makers simply do not respond to cold-calls anymore. Whereas more than half of the number of marketers stated by spending as little as 6 hours per week for social media marketing gave them better results than other marketing methods.
This article will help you learn to get leads with social media marketing.
4 methods to get leads from social channels
#1. Limited access to useful content
This is one of the most effective methods of lead generation. Sharing gated content on social media means providing links to picture, videos, blogs or other kinds of information with limited access.
To uncover the hidden information, the viewers are asked to provide certain personal details. These can include a contact number, email id, occupation, educational information, age, etc. If the information you are offering is of value to the audience, they would not mind sharing such details in exchange for access.
As you can see, the site is asking for an email id to send the free report. This is a very subtle way to ask for an email id that the viewers would not have provided otherwise.
Similarly, different approaches can be adopted to get a hold of the details you need to take a step forward in lead generation.
But be sure that you be specific and ask for only the information that will benefit your sales team. Moreover, take care that this content is targeted to only your target audience. Or you will end up with piles of information that is not usable.
You will waste time in sorting out the useless information later.
So, choose the audience before you market the gated content.
#2. Conduct Contests
In recent times, various brands are relying on contests to better sell their products, make themselves recognizable and earn trust and credibility among customers. Most of these contests are carried out on social channels like Facebook, Instagram, and Twitter.
Among several advantages of social media contests including increasing followers, brand awareness, building trust, and attracting new buyers the last is an important one.
With the help of this tool, gathering information will be hassle-free. In addition to this, promoting new products can be done too.
For the contest to get you more sales lead you must take care that the prizes are relevant to your niche. If you are a digital marketing agency, you can reward the winners by giving them free service for the first month or a discount for your service.
However, if you offer physical products, the winners can be prized with your product or a discount coupon for your products. It is up to you to decide. But avoid giving away a generic prize that your company doesn’t offer.
This contest on Myntra that rewarded the winners with Nike goodies for the best sports story is an apt illustration for product-specific contests. Myntra is an online fashion brand selling apparel, shoes, and other wearable accessories this works best for targeting people looking for sportswear.
Remember that your end goal here is to get sales leads and not just brand awareness.
So, filter out the audience that is in need of your offerings. As they can be easily convinced to buy from you. Employ the most suitable competition from the various categories available.
In sweepstake competition, the contestants need to provide some details in exchange for the prizes that are randomly given away. It is a great tool in getting lead generation data for sales.
#3. Targeted ads on social media
Filtering the audience according to demographics is as important as the content of the post. This can help people to become aware of nearby shops or required services.
It is obvious that Indian buyers would not want to know about cake shops in America (it would be crazy to travel across the globe for a piece of cake!)
Targeting helps to advertise only to the most relevant audience based on location, age, gender, marital status, financial status, education, religion, and other such traits. Social media sites like Facebook, Instagram, Twitter, and LinkedIn provide customized targeting options to make your marketing more efficacious.
This is a targeted Facebook ad for a mobile application providing resources for the Islamic Rituals. Thus, countries with a majority of the Islamic population, and those with relevant interests in the above the age of 18 years have been set as a target audience. Also, users who have already liked the page have been excluded to avoid repetition of the same promotion.
By learning from this sample, you can filter the viewers for social media ads for your business. This will assure you a greater percentage of sales leads and lower bounce rates. (Bounce rate is when a potential customer visits your website but does not stay to check other pages or make a purchase).
#4. Social Listening
When you are active on social media, you will be constantly getting likes, comments, and shares on the posts. Monitoring this feedback along with mentions of your brand name, specific tags, and keywords are essential for social media marketing.
This activity of monitoring mentions of the brand-specific words on social networks is known as social listening. It helps you to analyze the results. Gain more insight into the posts that work best and create more opportunities for attracting fresh buyers.
Wisely quoted by Frank Tyger, “Be a good listener. Your ears will never get you in trouble”. It is always better to listen before you speak. Hence, social listening will help you in rectifying errors along with avoiding future mishaps.
You can alter your marketing plan or modify the products itself. Making the aim to be the most useful to the end-users. You can earn reliability and eventually become a favorite. Enabling you to enhance your profits. And increasing the footfalls without the expensive traditional marketing approaches.
48% of potential buyers make a purchase when the brands are responsive as per Sprout Social. So, it would be best if you can immediately respond to the comments on social media handles.
Tools like Sprout Social, Hootsuite, and HubSpot can assist you in social listening.
In a nutshell, social media marketing is a productive way to amplify your business leads and get more profit. Not only more effective but social networking is also a pocket-friendly medium to earn fresh buyers.
Share with us some of your social media contests or other content that helped you in getting a high number of business leads.
Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.
Advertising has never proven to be a debt to a business unless performed in the right manner. In recent years, the only thing which changed is the medium of advertising. Social Media Marketing (SMM) has come out to be the most effective way of marketing not only because it is cost effective but it reaches more quality customers.
There’s no point that one considers other media over SMM. There are many social media platforms such as Instagram, Facebook, YouTube and many more. Spending some quick bucks and inviting visitors to your site by placing ads can be very effective and boost the business in no time.
All you need is to place an ad that is creative enough to drive the visitor to your site at the moment he sees it. That is only you need to do, sit back and wait for your small business to transform into a big one.
Importance of Social Media Marketing
Social media marketing is very important and also a helpful aid for small businesses to let them survive in front of big brands and competitors, who captivate a hoard of customers.
Although there are plentiful advantages of SMM over any other media, still there are some which overrule it from other media.
1. Economical and Cost-effective marketing
SMM is not a free way of advertising your business but also not an expensive way too. Perhaps, it can save a lot of capital in this sector of marketing, which is the foremost demand in the initialization of a new and small business. Targeting at least two or more social media can also give you a remarkable profit in business. All it needs is a quality platform that can provide a great audience who can understand your business.
2. Create your Brand
After having a business setup, one of your first wishes would be to let people know about your business and the services offered by you. It not only creates awareness of your brand to people but also people belonging particular a particular area or of selective age, gender and some ads are filtered to the people having a selective area of interests too.
3. Keep an eye on your competitors
What can be better than a business which allows you to look over your competitor’s next step?
Looking at the work and the steps of your competitors are one of the important steps in business as it requires time and a brief concern over the scenario. There are some integration and tools which allow you to look over your competitor’s keywords and business. Which can be used to generalize strategies for future investments and planning.
4. Get more Website Traffic
It is obvious, that if you have a small business and willing to spread it you must have a great website. By placing ads on social media platforms and also on search engines can do your business to rise above the other businesses, Which will eventually get more traffic or potential customers to your website.
5. Build Relationships with the customer
Business is not only for making money, but it also refers to make along with good relationships and brand name. Maintaining a good relationship will also create a good brand name in front of customers.
A good relationship often requires the trust between the customer and the seller which requires time and also better door-to-door customer service provided to the customer which encourages him to transfer his experience with friends and acquaintances.
Whether a business is small or big, it is necessary to have a brisk consumer support facility along with cooperative staff to maintain good relations with the customer and also to work according to their feedback.
If you have a small business and want to expand your business in your area along with some observable profit, then Social Media Marketing can be a boon to your business. It is the most economical way of advertising your business over other media. Which in-turn saves money and can be used in another area of business.
Social Media Marketing not only attracts the quality of customers who are searching for a particular product to your website but also it helps your ranking above your competitors which is one of the beneficial features of these platforms provided to small at an initial phase of a business. Although, it can be utilized afterward as it is necessary at the early stages to make people know about the services provided by you.
Apart from huge profits, it also makes people aware of your brand and generates brand value. The name of a brand is also highlighted when a business maintains better relationships with its customers. It is very hard for a business to survive if there is communication between both parties.
About the Author:
Naveen is the marketing head at MightyThemes by profession and a blogger by passion. He loves to write about WordPress, Joomla, Digital Marketing and Blogging. Apart from this, in his spare time, he loves to play games, watch Netflix and do product research. You can follow him on Facebook, Twitter.
You can ask your followers a question from your stories and post their answers! You can see who asks the question but they will remain anonymous to your other followers.
Instagram has incorporated some interesting new features that can be useful for brands looking to update how they use the platform. The major features that will be available on Instagram now are video chat, a new video channel, music and questions for Instagram stories and an updated explore page. All of these features can offer businesses new opportunities to connect with customers, share important information and reach a new audience on Instagram.
I Want My IGTV
Instagram launched a new video platform called IGTV which will allow users to post long-form video content similar to YouTube but vertical videos filmed with a smartphone. This can simplify the editing process and make it easier for people to simply film longer videos from their phone and post them on the new platform. This means brands can make content as long as 10 minutes which can showcase products, provide tutorials to consumers or show behind the scenes action.
As far as video features Instagram is also offering a video chat option between users to help people connect more directly. This feature allows people to turn a DM into a live call with up to four friends at a time. This could potentially be used for certain types of businesses that want to be able to check in with clients or it could act as chat support for customer service.
Ask Me Anything
Instagram stories can now also include certain music tracks listed on the platform which can be great for creating more cinematic and entertaining videos. Brands can use music in their videos to showcase their personality and connect with followers who might have similar music tastes. Stories are also going to be more interactive as followers can type in questions for your to answer when they see your video.
Taking advantage of new Instagram features can be great for businesses looking for new ideas to reach people online.
IGTV has something for everyone from travel adventures to cooking shows even fitness routines.
IGTV will send you notifications of content you might be interested in at the top of your timeline.
You can video chat with another user from Direct Messaging…if they choose an answer.
About The Author:
Matt Ramage has been marketing websites for over 20 years. He loves helping businesses improve their user experience and searchability on the Internet. Matt now heads Emarketed which is located in Los Angeles, California. They specialize in SEO, social media marketing, and web development.
After the wake of several data manipulations and data collection of users without their consent as well as the Cambridge Analytica scandal coming into light, the EU union has framed General Data Privacy Rules; Facebook will now start following all the rules dictated under the GDPR.
In short, GDPR says the following:
Companies must elaborately express the collection of private data and how they plan on using it. No lengthy disclaimers or forcing people to click yes and move on. They have to be elaborate, brisk and deliver the exact details of how and why the data is collected and used.
You must be informed whenever your data is collected, and your data can be collected in only a few cases like a job application, loan request or uses as such. Also, if your doctor needs your private data or if your private data needs to be processed by the government for purposes like taxation etc., only then is it acceptable to collect your private data. If your private data is collected for any other purpose, you must be informed about it.
Apart from the above, your data must be strictly used for legitimate purposes, and there must not be excessive requests for personal data. The part of your private data that identifies you as a certain individual should not be kept for over an extended period if the need for the data is fulfilled.
You must always be given the provision to change, edit or erase incorrect details about yourself. At the same time, it must be rigorously protected against mishaps like loss, alternation, unintended disclosures and either lawful or unlawful and accidental destruction.
Impact of the EU’s GDPR on Facebook:
Facebook will start putting the GDPR into implementation in the last week of May. It will start adding more options to control your privacy and will start explaining how it plans on using your day. This will all take place from 25th of May. Previously, facial recognition by Facebook wasn’t implemented in Europe. However, from now on, people can opt it; also, Facebook will ask all the EU users to agree to the new privacy control rules and settings formally.
From now on, Facebook will start explicitly publicising the already existent settings that most are unaware of. Facebook has few settings in the advertisement section wherein you can opt out of targeted ads and if or whether they’d be interested in seeing ads based on their interests or not. Mark Zuckerberg has also announced that he will make these privacy standards applicable to everyone across the world. In general, Facebook collects your data and uses it for advertisement in three major ways. One, it is advertising by targeting your interests that you publicly acknowledge under “Your Interests.” Two, it makes use of your browsing history to show you all the relevant advertisements as well. Facebook uses software to track your browsing activity beyond Facebook as well. Three, it also targets you with advertisements on various other websites as well.
With the new regulations coming into effect, Facebook will now give its users the ability to disable advertising based on browsing history and interests.
How will all these changes affect the Social Media Campaigns?
When people become aware of the options that’ll help them reduce the amount of targeting that takes place, the campaigns that are directed at a particular niche of people might take a hit.
Campaigns aimed at a very highly specific group of people might not be as much done as it was in the past. At the same time, your campaign effectiveness also might increase in few cases as people who like a specific interest and haven’t removed it from their profile might be targeted, in that way, there will be lesser wasted revenue spent in targeting to a crowd that is disinterested in a particular segment or category.
When people can turn off advertising and reduce the overall targeting that happens through the personal data of users, the campaigns will have a lesser amount of people to target to. Again, this will apply to campaigns depend on the nitty-gritty of them. If your campaign has a broad range of people to target based on generic descriptions and not highly specific details, it must not be troublesome.
Though the amount of advertising might not drastically decrease as Facebook primarily makes money from advertising, the campaigners might now need to develop social media campaigns that are of better quality and superior content to attract the user’s attention. With data collection and targeted advertising coming under bad light, there is a chance that people share a widespread negative attitude towards advertisements in social media. Hence, the campaigners have to design the campaigns in a very captivating manner.
On the whole, the number of benefits that a business could reap out of Social Media Campaigns might have a slight decrease due to these stringent laws.
About the Author:
In addition to being the editor at designrfix and writing about tech, web and graphic design among other subjects, I love “unplug” and be outdoors hiking and enjoying nature. If you can’t reach me, it’s probably because where I am at doesn’t have cell phone reception.
According to Statista, there are 2.46 billion social media users in 2017 and that figure is expected to grow up to 2.77 billion in 2019. That’s why it matters for every business to be on social media because that’s where people are. They’re online and actively engaging in every social networking site they wish to be in.
Being on the radar of your target market is just one of the many ways for your business to thrive online. Social media is a gift of heavens for entrepreneurs. You can connect with potential customers and engage with them even if they’re far across the globe. Up your game by making use of your social media accounts with an effective marketing strategy.
Easy to say, right? But it takes hours of research and analysis to figure out the best social media marketing plan for your business. Fortunately, there are brilliant tools you can use to manage all your social accounts and get valuable insights in the most efficient ways possible. Create a well-structured strategy so you can identify which parts of your plan need help from social media tools and apps.
I know you’ve already heard you need not be on all social media platforms (unless you’re Taco Bell). Don’t spread yourself too thin but instead focus on the ones where your target market is. So what’s the best strategy to be on top of the social game?
There are social media marketing techniques that worked in 2017, which you can still improve and include in your plan this 2018. Take a good look at each of them and see which ones you haven’t given enough focus on.
Social Media Marketing Techniques You Need to Do
If you’re spending most of your time targeting new customers on Facebook, you know running ads is the most cost-effective way of reaching out to a bigger audience. Now you can’t just post a content from your site to Facebook and watch the engagement and conversion rates explode. You need to invest money in ads and boosted posts. In Q4 2017, 82% of all paid social advertising investment was spent on Facebook.
Facebook lead ads
If your topmost goal for using Facebook is to generate leads, the world’s largest social networking site has got you covered. Lead form ads are helpful in promoting and encouraging people to register for your event. People who will click on your Facebook lead ads can easily sign up with pre-filled out form in just a few taps without leaving the social network.
Instagram launched Stories in August 2016. After 10 months, its daily active users have reached 250 million. It’s one way of sharing not just content but also the culture of your business. Stories are the best way to share behind-the-scenes, a-day-in-the-life-of content, and even 24-hour promos if you don’t like uploading a random off-themed post on your perfectly themed Insta feed.
Live videos earn 6x the engagement of non-live ones according to Facebook. How did your live videos perform? Were they among your most engaging content in the past year? Facebook will once again shift its focus on bringing people closer to those who matter the most to them a.k.a. their families and friends. That means content, including live videos, from people in their network rather than business pages will receive utmost visibility. That’s sad news for business pages but that doesn’t mean you can’t do it anymore.
Chatbots on Facebook and Twitter
Created to engage followers and respond to messages faster, chatbots play an important role in the customer journey. Being there from the initial point of contact to providing answers to questions and clarifications to guiding leads until they’re turned into customers, consider your chatbots as your 24/7 customer support team that will optimize your engagement and conversion opportunities.
Are there social media hacks you’ve tried doing but didn’t really yield awesome results?
Chances are, influencer marketing is one of them. You could have even spent thousands of dollars on that deal with a popular TV host but didn’t gain your expected traction.
What to do next time: Try peer-to-peer marketing instead. People will check out your brand if someone they know made the referral. The endorsement is more believable because they know that person actually uses your product/service.
You’re posting in-depth articles and high-quality images but click-through rates are not super impressive.
What to do next time: Convert an article into a video content. See which version earns more engagement and gives higher CTR.
You’re sending automated messages to new followers but they’re not engaging. It’s simply because automated messages for most people are boring and manipulative.
What to do next time: Give them some time to get familiar with your brand. Don’t throw content links too abruptly. Let them explore your website or your social accounts without you pushing them. Interact when they shared your content or mentioned you in their post.
Do you realize how fortunate you are in this day and age to have business tools and resources right at your fingertips? But like anything in this world, social media changes constantly. For your business to survive, be ready for every opportunity that comes with those changes and prepares to adjust your strategies accordingly.
About The Author:
Ryan is a Digital Marketing Specialist at the Bradford based Digital Agency, Harrison Mann. Being in the digital marketing field for 7 years now, he enjoys keeping up to date with the latest in all things digital and search. As a silent type, Ryan expresses plenty of his thoughts through writing.
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