Content marketing isn’t just a way of setting yourself apart from your competitors; it is now a necessity for building a brand. Content marketing is now a core strategy and lies in the heart of successful digital marketing campaigns. In today’s highly competitive business environment, there are many brands out there that are looking for creative ways in order to convey their message and tell their story. And, the best way that they can do this is through content marketing. However, before you dive in head first into the world of content marketing, you need to know a little bit more about the topic and the many different benefits that it brings.

During this short, but insightful article we are going to explain the importance of content marketing and why all businesses should use it to build meaningful relationships with consumers with the ultimate goal of turning them into paying customers. The importance of content marketing is actually something that all brands must understand to effectively include it into their broader digital marketing efforts. We are going to touch on the core fundamentals of content marketing. However, if you are looking for a more comprehensive guide then check out this blog post about content marketing by Revive.Digital, a full-service digital marketing agency from Southend-on-Sea.

Why Content Marketing is So Important

When buying a product or service, consumers will generally prefer using a credible brand rather than one that they have never heard of before. Trust is the single most important factor when it comes to a consumer’s final purchasing decision. And, that’s exactly why content marketing is perfect for building this trust. It gives you the opportunity to create a brand voice that will build your reputation and your personality. The brilliant thing about content marketing is that there are so many ways in which you can use it.  With that being said, in the next section of this article, we are going to discuss the different types of content.

The Different Types of Content You Can Use

When it comes to developing your content marketing strategy, it can be quite difficult to decide what types of content to use. Different types of content can help you communicate with your target audience in different ways, so it’s good to start by defining your content marketing goals before you decide which formats to go with.


Infographics are actually one of the most shared types of content on the internet. They are a great way of presenting complex data into a more digestible form of content. When creating infographics, it is essential to the graphic design element right, so the information is presented attractively.


Blog posts are the more commonly associated type of content when people think of content marketing. They are relatively easy to create and can bring a business a range of different benefits.

Guest Posts

Guest posting is the practice of contributing content to another person’s website in order to build exposure, backlinks, and authority. It is a brilliant way of reaching an audience that you haven’t yet tapped into.


Video is one of the best pieces of content to use if you are looking to grab the attention of your target audience. The number one reason why you should use video as part of your content marketing strategy is because of the conversion rate that they generate. Videos are known to convert more customers than any other piece of content.


Podcasts are also a great type of content as it allows consumers to access them at their own convenience. They are also brilliant for repurposing content. Think about it this way. If you have a great piece of video content that is informative and engaging, then why not turn it into an audio file and use it for a podcast as well.

Harness The Power of Social Media For Your Content

Social media channels are where online customers hang out and socialize with their friends and family. Getting social media shares for your content can also increase its performance and visibility. One straightforward, but effective way of getting more social media shares for your content is to add social bookmarking to your blog posts. This will help consumers share the pieces of content that they find the most useful. Another way to ensure that your content looks great when it is shared on social media is by implementing OpenGraph. This is a basic method that can help increase your content’s visibility on social media and ensure that your webpages render correctly. Most websites now have OpenGraph tags built into them these days. But, if you are not sure whether yours does or not. Then we highly recommend that you find out as soon as possible.

About The Author:

Lloyd Parkinson is a Content Marketing Executive at Revive.Digital. Lloyd has experience writing web and social media content on behalf of B2B and B2C organizations ranging from insurance brokers, legal and financial services, recruitment agencies and entertainment companies. He conducts research and writes about an extensive number of topics. Lloyd aims to educate his readers through his creative writing by providing them with informative and valuable content. He seeks to simplify complex topics for general readers as well as writing technical content for the well informed.