Each and every day, millions of transactions take place on eBay. The e-commerce and auction-based website have grown into a household name all over the world, recognized by people from all reaches of the globe.
With billions of products being sold by millions of sellers, you are pretty much guaranteed to find what you are looking for and have it delivered to you very quickly.
eBay started out from humble beginnings as a website called ‘Auction Web’. The website was an instant hit and it very quickly took off, very quickly growing into an internet superstar and becoming one of the internet’s earliest success stories.
Although it started off as a basic auction-based website, it has been expanded on greatly over the years and the website is now very different than it was at the start. Today, there are options such as ‘Buy It Now’ and fixed-price listings which are the most popular features on the site, with 80% of sellers utilizing these features over the auction system.
You can buy literally anything you can think of on eBay, and the site has even been used to sell a private yacht worth over $160 million and a Gulfstream II Jet. Collectors love eBay because the site has a massive range of unique and quirky collectible items on it; eBay is the best place on the internet for buying collectors’ items.
What made eBay very successful in its early days – and continues to do so today – are the various eBay offers which are constantly available; prices you find on eBay will typically be cheaper than anywhere else.
eBay is great for sellers, too. It is a platform known and trusted around the world, so new customers feel confident and safe in making purchases.
On eBay, you will find many major e-commerce businesses and brands; many of them use eBay as their primary trading platforms. On eBay, it is possible to create your very own store and list items for customers to buy… it is highly customizable and very intuitive.
There is a great mixture of new and old items on eBay. Although there are lots of second-hand and collectible items available to purchase, the site also has a massive range of new and unused listings too.
Want to learn more about eBay? There are plenty of interesting facts and figures about the e-commerce giant. Check out our infographic below!
Maximizing the visibility for an e-commerce business is the sole role of SEO for selling products or services online. In this maser guide, we will learn everything required to optimize your e-commerce website from keyword search to technical SEO.
The strategy that an e-commerce solution company follows is to make sure that the right content is positioned at the right time for the right person to look at. Keeping this in mind, in this post I am sharing the strategies which will help you expand your e-commerce website traffic and turn the visitors into customers. So, let’s dive in.
Set your SEO in motion by keyword research because this is the most basic step. By expanding your search engine ranking for as many suitable keywords as possible, you are raising the probability of your website being noticed and visited. Even the site architecture, URLs etc have to take the keywords into account and hence finding the right keywords for your website is a big deal.
Amazon is one of the biggest e-commerce sites, try entering a keyword in Amazon’s search that describes your own product. The Amazon suggested keywords will be the most targeted one. Likewise, you can try on other big sites also. Apart from this, you can also try using tools like Keyword Tool Dominator, to find the right keywords.
Start by finding the best-suited keywords for your product and then put them in the right categories and sub-categories. Amazon is a great place to find category page keywords. They have neatly designed their departments and subcategories:
Hence take a look at your competitors and how they have categorized their products and services and the keywords that they use to describe their categories. There’s even Google Keyword Planner to help with keyword research but it’s not very good for keyword generation.
The way in which your e-commerce website is designed and organized is an important factor for SEO. E-commerce websites tend to have more pages and hence it’s important to design it, simply so that the search engines and the user can find the right pages. Follow the following two promising guidelines for site architecture:
Keep the architecture simple and scalable.
Make sure that every web page is not more than 3 clicks away from the home page of your website.
Let us take two cases to understand how the authority matters for product and category pages. The following case an architecture which is neither simple nor scalable:
While the other case has an architecture which is simple and even scalable:
Looking at the two cases we can clearly make out that the second case has a better chance of keeping the buyer engaged because of the simple architecture. Buyers tend to drop interest if they are made to click 10-20 times to reach the buying page.
The On-page SEO:
Once your site design is ready, you can start with the category and product page optimizations. A person searching for “buy sweatshirt online for 9-year-old kids” is keener to buy rather than a person searching for “kid’s sweatshirts”. Use the primary keywords in your page’s title tag but don’t stop at that. You can add ‘modifiers’ also.
Add modifiers like “buy”, “cheap”, “deals” etc to your title tag to get listed in the more long tail searches. Like if your target keyword for category page is “sports tracksuit”, you can add words that people are likely to use “sports tracksuits in the sale” etc. Similarly, there are quite a few keywords that act like magnets and force the buyer to click, like:
On similar lines, add right phrases in the description tag to tempt the buyer to purchase. You can add phrases like ‘Free Shipping’, ‘All items on X% sale’, ‘Best deal offers’ etc. Here is an example of an amended description tag for a product:
Here are the three paramount strategies most endorsed for on-page SEO:
Write a description in 1000+ words: It is found that descriptions with longer content tend to rank high on Google because Google wants to understand what your page is all about. Apart from this, the buyers can also understand better about the product, they are about to buy.
Scatter the keywords: Now that your description is detailed and complete, it is time to add your target keywords 4-5 times. This is simply to make sure that your keyword is mentioned on the page and Google understands what your page is about. But this is not at all related to keyword stuffing.
LSI Keywords: Latent Semantic Indexing keywords are those words which are closely related to your main target keywords. Like let say your main keywords is ‘frying pan’, then terms closely related to it can be ‘granite coated’, ‘nonstick’, ‘recipe’, ‘with a lid’, ‘nonstick set’ etc. Enter your target keywords on Google Keyword Planner to find what matching keywords it suggests for your ad. Now stuff these to your product or category description.
Practically all e-commerce websites tend to have 5000+ pages and this increases the betting odds of technical SEO issues. Technical SEO is at times a “tiebreaker” for the Google’s first page. Hence it is important that you audit your website often for technical SEO issues.
Use site auditing tools like Raven, SEMRuch, and DeepCrawl etc to perform an audit of your website. It can help you determine broken links, links of no use, content issues etc. If a page is not visited at all and is rather costing you money from your pocket, it’s better to delete or hide it.
Other options for fixing are to no-index such pages or club all such pages into a single ‘super’ page. You can also use e-commerce CMS tools to find which pages have generated revenue and which haven’t and then put those in the ‘maybe delete’ list. Such analysis and fixing can help in boosting the website performance and get on the Google’s first page.
Content marketing is another way to boost your traffic and sales. Narrow down on what your target customers look for online like food, books etc; learn about the keywords that they use most on the web (in comments, etc) for activities other than shopping and create an appealing content blog around those keywords. Maintain a consistency in publishing posts on the blog.
Like the popular cookware e-commerce site, Williams-Sonoma.com has an amazing blog featuring recipes, cooking tips etc; their blog has a Page Authority of 66. If you don’t have the resources, you can hire SEO services in India or anywhere across the globe to do the right content marketing for your e-commerce business.
Look for opportunities to build more pages, optimize keywords and create appropriate categories and sub-categories. With a well-designed website and least technical SEO issues, you can definitely increase the traffic and sales of your e-commerce business.
Also, make sure that you are doing the right content marketing for your e-commerce business.
About The Author:
Hasel Smith is an enthusiast writer, working as a content writer for Vipra Business. She works closely to demand and provide Blogs and Articles on services giving by Vipra Business The company basically is an IT firm and e-commerce solution company Providing SEO Services India, Mobile App Development, E-commerce Development, Web Development, and Design. She has been lucky enough to work as a reporter and writer for a Web Online Portal, which has helped her to enhance writing skill. Vipra Business is known for proving cheap SEO service and Digital Marketing services to their clients.
The Payment Card Industry Security Standards Council established PCI compliance standards over ten years ago to protect businesses and the sensitive data they deal with. Still, because different PCI standards apply to different types of businesses, vary based on the size, type and volume of their transactions and change often to keep pace with cybercriminals’ latest schemes, interpreting and implementing them can be a challenge for any size business.
Despite that task, the cost of confusion around PCI compliance can be astounding for a business. If a business is a target of a cybersecurity breach and is found not to have been PCI compliant at the time, fines can be imposed by credit card issuers and financial institutions in amounts as much as $100,000 a month. Additionally, a breach could result in any number of fines and lawsuits brought on by customers and other parties who suffer damages connected to it.
In this presentation, we’ll take a closer look at what it means to be PCI compliant, and why it matters for the security of your company and your customers. We’ll also address some of the most frequently asked questions businesses have related to PCI compliance, including:
How to determine which standards apply to your business model, specifically if you accept payment in multiple channels and different locations
How to determine whether you are PCI compliant, and what it means to conduct an audit
How to test frailties to ensure you remain PCI compliant as cybertheft and security challenges grow
We’ll also disperse some of the most common myths regarding PCI compliance, including the size and type of businesses it pertains to, how the vendors you work with impact whether your business processes are PCI compliant, and which departments and employees in your company must understand the scope and impact of PCI compliance.
PCI compliance can be a complicated topic for any business to address, but it’s a safety provision your business cannot afford to ignore when it comes to protecting your business’s exposure to risk. With these guidelines, your business will be empowered to use PCI-compliant standards to help manage exposure to the risk of cybersecurity issues.
Author bio: Kirsten Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm. She has more than 20 years of experience in the bankcard industry in direct sales, sales management, and marketing. Follow her on Twitter at @BluePay_CMO.
You can lead a horse to water, but you can’t make it drink. Likewise, you can lead customers to your e-commerce site, but you can’t make them check out. You created your e-commerce business to make it easier for you to reach out to customers, but there’s no guarantee that online shoppers will become customers. In fact, nearly 70 percent of all online shopping carts end up being abandoned, meaning seven out of every 10 online shoppers build orders they never complete. There are many reasons for this, and fortunately, many of those reasons are factors you can control.
For example, ugly web design can turn customers off to your site. Investing in professional web design can make your e-commerce site more appealing and attractive, making it more likely customers will stick around long enough to complete their orders. Another big turn-off to online shoppers is when sites ask for too much information or require them to create an account before buying. This can make many shoppers uncomfortable, but eliminating just one unnecessary data field from your online forms can streamline the process for shoppers and make them more likely to buy from you. Online shoppers also get frustrated by sites with confusing navigation, so utilizing a cleaner page design that makes shopping easier can result in more sales.
The guide below lists these and many more reasons why shoppers may be abandoning your e-commerce site. By following the quick fixes outlined below, you may be able not only to lead customers to your site but get them to take the crucial step of clicking the “checkout” button, as well.
Electronic Commerce, better known as “E-commerce”, is one of the best marketing strategies of today. It is the buying and selling of products or services over the internet. Take note that any form of a business transaction conducted electronically is e-commerce.
When it comes to selling online, how can a seller drive sales to its e-commerce website? The answer is by creating compelling and attractive content. Here are some tips on how to create powerful content for your e-commerce website in order to drive sales.
Feature Lots Of Benefits In Your Headline
Your headline can significantly affect your sales – that’s why you need to make it appealing and convincing. You need to grab your visitor’s attention to convince them to stay and read what you are offering. It’s best practice to create a headline which explains what the product does rather than what is it. By doing this, the visitor has a better incentive to continue reading your page.
Avoid Keyword Stuffing
This is one of the common errors made by marketers. Search engines such as Google don’t allow those sorts of SEO tactics today. If you want to drive sales, you need to have high search rankings. For that to happen, you need to choose your primary keywords carefully. You also need to position them in the right places such as in the title, start, and end of context – that’s all.
Add Credibility To Your Content
When creating content, it is vital that you build trust, so that visitors can trust you. This way, they will be less hesitant to buy from you. One of the best ways of building trust or credibility is by posting testimonials. It’s important that these are genuine testimonials from true customers. You can also build credibility by adding credentials, background details, and experience. This is another good way of convincing readers that you are legit and trustworthy.
Avoid Duplicate Content
If you want to improve sales, then take the time to write about your products individually. Duplicate or generic text/copy can now be easily tracked by Google which can be detrimental to your business if it results in lower rankings for your e-commerce website. If that happens, it will be much more difficult for you to attract visitors via organic search.
Change The Appearance And Formatting Of Your Content
Let’s face it – only a few will read your content from top to bottom. Many people usually just scan the content and only read the words or phrases that they think are important. So the best practice here is to:
Add sub-headlines to emphasize critical messages
Use bold or italic fonts when listing the essential benefits of your product or service
Vary the length of your paragraphs
Use bullet lists to highlight key points
Leave the right-hand side ragged
Avoid Grammar, Spelling, Syntax, and Formatting Errors
Having incorrect grammar and spelling in your content will undermine the clarity of your message. It can also create doubt in mind of readers – which can result in potential lost sales. Make sure that your content has a professional look.
Use Ethical Urgency To Convince Readers To Buy Now
When it comes to driving sales, your content must have a sense of urgency towards your readers, encouraging them to buy now. The best place to use this approach is towards the end of your content, which is usually near the call to action. One of the best techniques for inspiring a sense of urgency is by offering a limited time price discount.
Include Images In Your Content
One of the most powerful sales tools for an e-commerce website is the images being used. If you want to boost sales, then try to ensure you have as many high-quality pictures of your product or service as possible. It’s equally as important to test the placement of these images in order to find what has the maximum impact on your online sales. For example, you could test positioning them to the left of your product description versus to the right. You could also test adding images to your cart page as well, in an effort to decrease checkout abandonment. Test as many variations as you like and see what works best for your website.
Driving sales doesn’t have to be that hard, so long as you know the right things to do. The next time you sell a product online, let this post be your guide for creating a powerful content to drive sales, boost your web marketing ROI and improve your eCommerce conversion rate.
About The Author:
James Spittal is the founder of Conversion Rate Optimisation and A/B testing obsessed digital marketing agency, Web Marketing ROI. They help brands with high-traffic websites optimize their conversion rate using A/B testing and personalization.
In this faced paced world, you must have a website for the survival of your business. Having a website gives you a lot of benefits. A website makes you accessible globally in a matter of a few minutes, as many people are active users of the internet, you get a larger customer base and this is probably the cheapest method to advertise for your company.
People who are remotely interested in your company might need information at any point in time. Investing in a website gives you the liberty to present your business in a proper way, the way you want it. But there are people who come and go viewers. You need to convert these viewers into your long-term customers and this can be possible if you make your website properly aligned and optimized for your business targets.
What can you do?
Optimization of your website is highly related to the eCommerce conversion rate. This is easy to think but is actually difficult to implement without a plan. Optimization is the process in which you make changes to your website which helps you to make it more visible, useful and user-friendly. The basic need is to encourage the users to complete certain actions like purchase, agree to something or to share something on social media. Having a website that has many viewers daily is not a big deal until you can convert them to your customers.
Make a goal of the website absolutely clear- The website of your business should not confuse the visitors. The goal that you want to convey to the masses should be logical. Technically speaking, you should provide your visitors with a ‘unique value proposition’ i.e. a simple, short statement that makes the purpose of your business absolutely leaving no doubt. Your unique value proposition should clearly reflect the value that you can add to the lives of the visitors. Once you make the purpose clear it becomes easier for the visitors to get converted into your customers.
Know the people visiting your website- None of the businesses of this world can appeal to all the sections and age groups of the society. Knowing the type of people that are going to visit your website is very important. By this, you can only focus on the interest of the visitors that are visiting your website and make it easier for them to select you.
Make it simple- The more complex your website becomes the worse it gets to the customers. Even the best website can be left unattended if the average man cannot get what he wants. Imagine a scenario in which someone goes to your website to get some work done, but the process becomes very long or some tabs don’t work. Chances are that he will leave without reaching the end.
It should always be remembered that there are many alternatives over the internet and your potential customer can go to anyone. Make sure that the funnel is simple and all the tabs work. Also, keep the mobile users in mind because there is a large majority of people that use the internet by using their smartphones.
Make decisions that are driven only by data- Making changes that are based on some hunches might not prove to be a good decision. The traffic insight is the most powerful advisor that you have, believe in it and make changes accordingly. Just remember that you’ve got your own brain and this is just an advice, do not make any silly decision. But data never lie, so make sure you go through it very thoroughly.
Don’t overlook opportunities for SEO- Getting visible online doesn’t happen by chance. You need to get a framework for your website that is SEO friendly. Make sure that your website remains up to date with the search algorithms and the search trend. Investing in SEO is not a one-time deal, you need to invest in it regularly to make yourself visible to your potential customers.
Make several marketing strategies- Not all the people that visit the internet have the same experience, so relying only on one strategy might not be very useful. Paid ads have become the most common strategy to advertise over the internet but this alone cannot lure in many people. Working on your social media presence and having email campaigns can also bring in a lot of customers. Do not hesitate in making any attempt to get more and more people by your side in business.
Earn the trust of your customers- Face to face conversations go out of pictures as soon as the online thing came. Add an ‘about’ tab on your website. This will have two benefits, one that you can provide all sorts of information about yourself and second that people interested can also contact you offline. Posting testimonials from your previous customers might also help, this gives the experience that people have with you and believe it or not, nothing can beat experience.
Starting a business is not a very big deal in today’s world. Making your presence felt on the internet is what needs more attention. Working on optimization that increases your customer base is not a waste of time and money because in very less investment you can reap a good profit. The Internet these days is proving out to be the best friend of the people who wish to advertise and want to make a big customer base. Intelligent people are taking full advantage of the power of the internet.
About The Author:
Maggie Sawyer is a Sr. Web Developer at MarkupHQ Ltd., a leading high quality of markup conversion service provider company with a global reach. She is an expert on WordPress customization services and able to convert PSD to WordPress with guaranteed 100% client satisfaction. She enjoys writing useful tutorials especially related to the world of WordPress.
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.