You can lead a horse to water, but you can’t make it drink. Likewise, you can lead customers to your e-commerce site, but you can’t make them check out. You created your e-commerce business to make it easier for you to reach out to customers, but there’s no guarantee that online shoppers will become customers. In fact, nearly 70 percent of all online shopping carts end up being abandoned, meaning seven out of every 10 online shoppers build orders they never complete. There are many reasons for this, and fortunately, many of those reasons are factors you can control.

For example, ugly web design can turn customers off to your site. Investing in professional web design can make your e-commerce site more appealing and attractive, making it more likely customers will stick around long enough to complete their orders. Another big turn-off to online shoppers is when sites ask for too much information or require them to create an account before buying. This can make many shoppers uncomfortable, but eliminating just one unnecessary data field from your online forms can streamline the process for shoppers and make them more likely to buy from you. Online shoppers also get frustrated by sites with confusing navigation, so utilizing a cleaner page design that makes shopping easier can result in more sales.

The guide below lists these and many more reasons why shoppers may be abandoning your e-commerce site. By following the quick fixes outlined below, you may be able not only to lead customers to your site but get them to take the crucial step of clicking the “checkout” button, as well.

This infographic was created by Performance Card Service.