Photo by Austin Chan on Unsplash
When it comes to SEO, the rules seem to change rapidly. So rapidly, in fact, that it can be difficult to keep up with. All we’re left with is trying to find some type of sign that we’re doing the right thing – which is tough.
Knowing you’re doing the right thing has become harder. Driving traffic to your site has become more difficult. And, as if that weren’t enough, there’s also the challenge of getting those prospects to convert.
What if we were to tell you that there is a simple strategy that you could employ that will not only help your site attract more traffic but also help it to convert more often?
What’s the answer, you ask? It’s simple – content marketing.
Why Content Marketing?
Content marketing is all about providing value for your audience. When you create content people are interested in, without any sales blurbs in it, people greatly appreciate it. In this case, you’re giving out information, not an actual product.
Photo by Don Agnello on Unsplash
This is a win-win for both you and your prospect. The benefit of the prospect is that they get the information that they need. The benefits for you are:
- That one in ten blog posts compound. This means that the post actually starts picking up more views as it ages. Naturally, for this to happen it must be quality content.
- You get to introduce the concept in a non-threatening way. The prospect is more likely to read the content because they know they’re not going to have a sales pitch shoved down their throat.
- Your company image in the eyes of the prospect is enhanced because this is about providing value for them.
- You get to demonstrate your expertise in the matter.
- It serves as one of the touchpoints that clients need in order to make a decision.
- Because this is not an outright sales pitch, the client will need to seek you out to find out more or purchase.
- Once the content has been created and promoted, your expense is finished. That content could be garnering leads for you for several years to come so your ROI will most likely increase.
Did we say win-win? It’s more like win-win-win-win-win-win—you get the idea.
Celebrate Your Win – Photo by Dorian Hurst on Unsplash
How Effective is Content Marketing?
Okay, so if content marketing is so effective, then why aren’t more people taking advantage? Well, 55% of marketers believe that blog creation is their top inbound marketing strategy. So, a large proportion of marketers do see the value here.
What about the rest?
Not everyone understands how powerful this method can be. If you go through to the CEO of a company, it’s hard to quantify the ROI of content marketing. It’s not like PPC marketing where you can see exactly which clicks resulted in sales.
Photo by Anete Lūsiņa on Unsplash
Also, it’s a long-term strategy. You could post a piece of blog content today, and not get any hits for weeks if you don’t market it. Maybe you write that off as a fluke and post content once a week. You still don’t get the results you want, so you decide that this doesn’t work.
Here’s the thing, though – content marketing is not going to show results immediately and it is going to require consistent effort. That’s something that might be a hard sell for a smaller company with a small marketing budget.
Remember – you should do it anyway. Companies that blog sixteen or more times a month get as much as four and a half times the number of leads than companies who either never blog or blog once a week.
Do you need more convincing?
HubSpot the world leaders inbound marketing believes that blogging is a core component of content marketing.
It’s clear that content marketing is highly effective, and it’s time to start incorporating it into your SEO strategy. What kind of content should you consider incorporating? Check out the infographic below for more advice.
Tools that Can Help You Make Your Strategy a Success
We’re going to go over some tools that can be very helpful in your efforts. Some are paid, others are not. If your budget won’t stretch to the paid ones just yet, don’t worry—with a little effort, you can get similar results for free.
Canva is a tool that helps you come up with a range of different design projects from social media headers, eBooks, posters, and so on. It’s a drag and drop program that comes with a range of preset options, which make it easy for even those with very little graphic design experience to create killer images.
You can use the program for free, with your own images. They do have premium image options that start at about a dollar that you can add in as well.
Hotjar is a tool that makes it possible to get feedback from visitors quickly and easily. You will have access to feedback polls, heat maps, and a range of other features to understand how visitors are engaging with your site.
There is a basic free “lite” version. For the full package, you’ll have to upgrade to the paid version.
HubSpot CRM offers its basic software for free. This makes it simple to manage team activities, contacts, tasks, deals, and a whole lot more. You can, if you choose, upgrade to one of their paid packages for more features.
ClickToTweet offers a unique value proposition. You just highlight portions of your content that would make great tweets or quotes. Readers can then tweet those sections by clicking on the box.
There you have it, everything that you need to get started with content marketing. Good luck with this exciting stage of your new SEO adventure!
About The Author:
Nick Galov With years of experience as frontline support and system administrator, Nick wants to improve the web hosting industry as a whole. Through impartial reviews and detailed case studies, he helps people find the most suitable hosting provider. In the rare moments he unplugs from the digital world, Nick enjoys hiking and cycling.