For a business to stand out on the online platform, proper website optimization is of utmost importance. Search engine optimization (SEO) can help you with this task. However, proper implementation of SEO techniques is essential for it to make an impact.
Comprising of on-page and off-page SEO factors, SEO can help you to improve your site’s overall performance and functionality. It can help improve your brand’s visibility leading to more organic traffic. More importantly, it can help your site to rank on the top for targeted keywords, which can help boosts your site’s conversion.
If you are new to the SEO world, then it is important to know which SEO factors you need to avoid, as redundant SEO techniques can do more harm than good. Thus, listed below are a few SEO mistakes that you need to steer clear from.
✔ Keyword Stuffing: This black-hat SEO method refers to stuffing your web pages or blog posts with target keywords that is more often than not out of context. This leads to poor user experience, and in the long run, can get your site penalized by Google.
✔ No ALT Tag for Images: Also known as ‘alt description,’ ALT tags are used for images as a text alternative for search engines. Since search engine robots can’t interpret images, they are not able to index them, which affects your site traffic. Thus, if you want search engines to better crawl and index your website, then make sure to add ALT tags for all images.
✔ Boring Content: Be it any online marketing campaign (SEO, social media or PPC), content plays an important role. If your site’s content is not interesting or relevant, it will lead to a higher bounce rate. As such, to improve customer engagement and reduce bounce rate, writing high-quality and interesting content is essential. Also, update your site’s older content for better traction.
✔ Website Not Responsive: According to the recent Google update, it is mandatory for all websites to be mobile-friendly. With the rise in the number of smartphone users, Google wants websites to offer superior browsing experience to all users, irrespective of the device being used. Thus, if your site is not responsive, you are not only losing potential customers but it also negatively impacts your site’s ranking on SERPs.
✔ Web Browser Testing: Likewise web-browser testing is also important. Since different users use different browsers to surf the internet, by checking your site’s compatibility with browsers, you are ensuring your site is easily accessible to all, and at all times.
SEO can make or break your website. It is for this reason, implementing the best SEO practices is important. Thus, check out the infographic below to know what are the top SEO mistakes you need to fix right away. Plus, for more information on how to fix these mistakes effectively, you can read this entire guide.
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25+ Common SEO Mistakes That Are Killing Your Website[Infographic] by the team at HostingClues