Businesses on the internet are under major competition these days which has made it hard for businesses to strive for success. In today’s time, getting a good ranking organically on google has gone pretty tough.
In such cases, businesses can only rely on CTR or Click-Through Rate to grow their business. But what is Click-Through Rate?
Well, Click-Through Rate is the ratio of the amount of browsing people who click on the resulting page or website that is shown concerning the number of searches done to land on the resulting page or website
Why Does CTR Matter?
In times of massive competition and ever-changing markets, CTR has come out as a savior for budding businesses to initially grow their business online.
With the use of CTR, businesses can reach customers and analyze the actions taken by the algorithm to rank your website or webpage and searchers’ activities on your website or webpage so that you can take necessary actions.
Even so, it is important to understand why CTR is considered important in today’s time.
Here’s the reason why:
CTR brings more traffic to your website without any vital improvement in the ranking of your website.
Due to Google Ads taking up the majority of space of the SERP in searces, businesses have no other option than CTR to boost their business and survive in the online market.
How Is CTR Calculated?
While CTR seems like a complicated piece of math problem, the actual reality is far off easy. CTR isn’t rocket science and is pretty simple to understand. It is just a calculative method to define how much traffic your website or webpage generates on average. To declare that, the CTR of a webpage or website is calculated.
To calculate the CTR of a website or webpage, the algorithm takes the ratio of the searchers who visit the website with the number of searchers who search for the website/webpage or a keyword that leads to it. The resulting Quotient is the Click-Through Rate.
What Affects CTR?
Till now, it is pretty clear that the CTR plays a very significant role in boosting a business online and bringing leads. All the responsibilities of CTR directly impact a business meaning that it can be manipulated for the business’ benefit.
To do so, we need to understand what affects CTR.
Relevance and Searcher’s intent
To make any sort of business work you need to connect with your target audience for which you will have to stay relevant to the audience. To stay relevant, your responsibility is to provide your customers with the type of content that is either informative or relevant to them. This can be done by understanding the intent of your audience on the online search.
This includes the type of searches they make and what content they consume around the genre of business you serve. Thereafter, keywords will help you reach your target audience with much more relevant content that is useful to them.
As absurd as it may sound but the type of device your target audience use has a major impact on your CTR. Identifying the type of device your audience commonly use will help you target a certain CTR and ranking.
This is because mobile users tend to scroll further down to the lower-ranked results than desktop users.
How To Improve Your Click-Through-Rate?
Now that we’ve set the groundwork for the main agenda of the topic, it is time to understand what you must do to improve your CTR.
The title is the first impression that is made on people who tend to search for you or whatever it is that provide to your clients. This simply means that generic titles are too boring for people to click on resulting in higher bounce rates. On the other hand, more captivating titles have a much more tendency to get more clicks and hence a better CTR.
Hence, catchy and relatable titles are the ones that will have a better CTR and response. There are a few tips you can follow to get better results.
The usage of Brackets in Titles will increase the clicks by 40%.
Numbers in the title have a better CTR with a hike rate of 35%.
Recent Dates in the title will help you reach more customers as well.
Use Images And Alt Text
Using images in your blogs or websites is one of the best ways to increase the CTR and readability of the blog. A structured method of using images in the blogs will attract more searchers to the blog and improve retention and CTR.
Besides this, using Alt text in the images is also a vital step to improve CTR and SEO ranking because Alt text is the description of the image that is displayed on the web blog or website. It is useful at times when the page load time of the webpage is a little high and when a blind person is listening to your blog.
Create Descriptive URLs
As absurd as it may sound, the truth is that descriptive URLs tend to give a better organic reach to the website or webpage among its target audience.
Using Title Case is a great way to improve CTR since it can easily grab the attention of the searcher and make him/her click on your website or webpage.
The title case is the type of font size that has the major words in uppercase (capitalized) and minor words in lowercase which has been witnessed to have a better Click-through rate than sentence case as most of the major and minor words in lowercase.
Till now, the significance of CTR is quite understood and it can be tweaked or improved to get better results and grow your business online. Every single method discussed in the blog works exceptionally well in improving CTR and reach of your business online.
Yet it is, recommended to hire a digital marketing agency that will do the job for you while you focus on the core processes of your business because these agencies understand the online business way better than anyone online.
E-commerce businesses are continuously evolving and competition is intensifying, making it necessary for businesses to find new ways to stay ahead of the competition.
In such a competitive environment, generating leads becomes a crucial aspect of any business. One of the most effective ways to generate leads for an e-commerce business is through Search Engine Optimization (SEO).
The importance of leads in any business is paramount. Leads are potential customers who have shown interest in your products or services, which means they have a higher probability of converting into actual customers.
Generating leads helps businesses build a strong customer base, which, in turn, results in higher sales and revenue. In addition, leads are a vital metric for measuring the success of any marketing campaign.
There are various ways to generate leads, such as social media marketing, paid advertising, email marketing, and search engine optimization.
However, SEO is considered to be one of the most effective and cost-efficient ways to generate quick e-commerce leads. The reason behind this is that SEO helps businesses attract potential customers through search engines, making it easier for them to find the products or services they need.
Why Leads are important in any Business?
Leads are important in any business because they are potential customers who have shown interest in the products or services offered by a business.
Leads are the first step in the customer acquisition process and play a critical role in the growth of a business.
Here are some reasons why leads are important in any business:
Leads are a key driver of sales in any business. Without leads, businesses would struggle to attract new customers and grow their revenue.
Leads help businesses identify potential customers who are interested in their products or services, allowing them to tailor their marketing efforts to convert those leads into paying customers.
Generating leads is often more cost-effective than other forms of marketing. For example, lead generation through the best SEO services or social media is often less expensive than traditional advertising methods such as print or TV ads. This makes lead generation an attractive option for small businesses with limited budgets.
Leads allow businesses to better target their marketing efforts. By knowing more about potential customers, such as their demographics and interests, businesses can create more effective marketing campaigns that are more likely to convert leads into customers.
Improved Customer Relationships:
Leads provide businesses with the opportunity to build relationships with potential customers. By engaging with leads and providing them with valuable information and resources, businesses can establish trust and credibility, making it more likely that those leads will become long-term customers.
Generating a steady stream of leads can provide businesses with a competitive advantage. By consistently attracting new customers, businesses can outpace their competitors and establish themselves as leaders in their industry.
How to generate quick Ecommerce leads through SEO.
Keyword research is the first and foremost step in any SEO strategy. The goal of keyword research is to identify the search terms and phrases that potential customers use to search for products and services in your industry.
Conducting thorough keyword research is essential for optimizing your website’s content and structure around the keywords that your potential customers are using.
Content can take several forms, such as product descriptions, blog posts, videos, infographics, and images. When creating content for your e-commerce website, make sure that it is optimized for search engines.
Use your target keywords in your content, but avoid over-optimization, which can lead to penalties from search engines.
On-page optimization involves optimizing individual pages on your e-commerce website. On-page optimization includes several elements such as title tags, meta descriptions, header tags, and image alt tags. These elements provide valuable information to search engines about the content on your website.
To optimize your e-commerce website for search engines, ensure that your title tags and meta descriptions include your target keywords.
Use header tags to break up your content into sections and make it easier to read. And use image alt tags to describe your images and provide additional information to search engines.
Technical SEO involves optimizing your website’s structure and performance. Technical SEO includes several elements such as site speed, mobile optimization, SSL encryption, and structured data.
To optimize your e-commerce website for search engines, ensure that your website loads quickly and is mobile-friendly.
Use SSL encryption to secure your website and protect your customers’ information. And use structured data to provide additional information about your products to search engines.
Link building is the process of acquiring links from other websites to your e-commerce website. Links are important because they signal to search engines that other websites consider your content to be valuable and informative.
To acquire links for your e-commerce website, create high-quality content that other websites want to link to. Reach out to other websites in your industry and ask them to link to your website.
And participate in online communities and forums to build relationships with other website owners and acquire links.
FAQs about E-commerce SEO:
What is e-commerce SEO?
E-commerce SEO is the process of optimizing an online store to increase its visibility in search engine results pages (SERPs) and attract more traffic, leads, and sales.
E-commerce SEO includes several elements, such as keyword research, content creation, on-page optimization, technical SEO, and link building.
Why is E-commerce SEO important?
E-commerce SEO is important because it helps online stores attract potential customers and generate leads. By optimizing an online store for search engines, businesses can improve their visibility in SERPs and increase their chances of being found by potential customers. This can lead to more traffic, more leads, and more sales.
What is keyword research in E-commerce SEO?
Keyword research is the process of identifying the keywords and phrases that potential customers use to search for products and services in your industry.
Keyword research is a critical element of e-commerce SEO because it helps businesses optimize their online stores for the keywords that are most relevant to their target audience.
What is content creation in E-commerce SEO?
Content creation is the process of developing high-quality, informative, and engaging content that is optimized for search engines.
E-commerce websites need to have high-quality content, such as product descriptions, blog posts, videos, infographics, and images, to attract potential customers.
What is on-page optimization in E-commerce SEO?
On-page optimization is the process of optimizing individual pages on an online store to improve their visibility in search engine results.
On-page optimization includes several elements, such as title tags, meta descriptions, header tags, and image alt tags. These elements provide valuable information to search engines about the content on an online store.
What is technical SEO in E-commerce SEO?
Technical SEO is the process of optimizing the structure and performance of an online store. Technical SEO includes several elements, such as site speed, mobile optimization, SSL encryption, and structured data.
These elements help search engines understand the structure of an online store and provide a better user experience for potential customers.
What is link building in E-commerce SEO?
Link building is the process of acquiring links from other websites to an online store. Links are important because they signal to search engines that other websites consider the content on an online store to be valuable and informative.
Link building is a critical element of e-commerce SEO because it helps businesses improve their visibility in search engine results and attract more traffic, leads, and sales.
In conclusion, leads are a critical component of any business, as they play a key role in generating revenue and establishing a competitive advantage.
By understanding the importance of leads, businesses can develop effective marketing strategies that drive growth and success. Generating leads is crucial for the success of any e-commerce business.
It is virtually impossible today to build a business’s online presence without proper SEO. You need it to serve various imperative purposes, including driving traffic to your website and retaining the current crop of customers.
That said, you might have trouble reaching the top of search engine rankings even with a good strategy owing to certain common technical SEO issues.
What is Technical SEO?
Technical SEO refers to ensuring that a particular website complies with the technical requirements dictated by modern search engines.
It pertains to website and server updates that can directly affect your webpage or site’s indexation, crawlability, and search engine rankings.
One should not conflate Technical SEO with components like keyword research, analytics, and backlink development. Integral elements of Technical SEO include sitemaps, metadata, title tags, 301 redirects, and HTTP header responses.
It is essential to nail the technical aspects of SEO if you want to create a better search experience. Unfortunately, most website owners remain clueless about their presence until the damage is irreversible.
Common Technical SEO Issues
1) Missing XML Sitemaps
Your site needs an XML sitemap to help search engines like Google crawl and learn more about the content of your web pages. If a site is missing its sitemap, Google will have a tough time understanding the hierarchy or content of your pages.
To know whether your site possesses a sitemap, you can start by typing your domain name into Google with the following – ‘sitemap.xml.’ If your sitemap doesn’t exist, we suggest using a developer or tools like the Yoast SEO plugin to generate it yourself.
You can use online tools to generate sitemaps.
2) Issues with Robot.TXT
If you find your site isn’t indexed by Google yet, this may indicate something is wrong with the robots.txt file. Spiders read such files to ascertain whether they have permission to index a site’s URL or not.
A missing or misconfigured robots.txt file can devastate your site’s organic traffic.
To detect this issue, type ‘yoursitename/robots.txt’ into the search bar and keep an eye out for ‘Disallow:/.’ A Disallow line means that Spiders aren’t allowed to index your webpage. We recommend seeking a developer’s assistance to fix this issue immediately.
3) Obscure URLs
Illegible URLs are a common technical SEO issue. Suppose you have a URL that ends with ‘..index.php?p=256789’; you should probably do something about it, as it isn’t user-friendly. You want your URL to convey your site or web page’s message to potential visitors.
We suggest creating more comprehensive URLs. You can start by adding keywords to them. Avoid using long URLs.
Ensure they are shorter than 70 characters instead. Implement a sub and single domain. Only use lowercase letters. Finally, use hyphens instead of spaces to separate words in them.
4) Absent Alt tags
Alt Tags are HTML attributes that describe an image’s content. They are important if an image fails to render properly on a webpage. They are also important in reinforcing a targeted keyword by assisting crawlers in deciphering information associated with a particular page.
This goes without saying, but a missing alt tag will result in crawlers failing to understand page information. Fortunately, adding Alt tags to images is simple. You must search the HTML code’s image component and insert the alt tag.
5) Improper Site Indexing
If a search input for your brand name does not return results for your website, this may indicate an issue with the site’s indexing. To Google, an unindexed site simply doesn’t exist. As a result, your site won’t pop up on search engines, let alone rank higher on them.
If you find out that your site is not indexed, immediately add your URL to Google. Also, make sure important pages of your site aren’t being blocked by the robots.txt file. Moreover, verify if you have accidentally implemented a NOINDEX meta tag.
6) Misconfigured NOINDEX
A misconfigured NOINDEX is a typical SEO issue with devastating results. It is quite common for developers to NOINDEX many files while the website is still in development. However, it is essential to remove all NOINDEX tags once the website is live. Failure to do so will severely impact the search visibility of your website’s pages.
Moreover, an inappropriate NOINDEX will wipe out all your pages from Google’s index. This is a serious problem. NOINDEX tags must be removed to facilitate your site’s visibility on search engines.
You can check for such tags by right-clicking on your site’s main page and selecting ‘View page Source.’ Later, use the ‘CTRL+F’ command to search for lines that read ‘NOINDEX’ OR ‘NOFOLLOW.’ You can use auditing tools to find such tags and take the help of a developer to remove them.
7) Missing HTTPS Security
With data breach incidents reaching new heights, site security has never been as important today.
A site with no HTTPS security will return a gray or worse–red background with a visible ‘Not Secure’ alert. You don’t want your visitors to find your site in such a state as it will immediately result in them bouncing.
To add HTTPS to your site, you must obtain an SSL certificate from a legitimate certificate authority.
SSL certificates can be bought from several prominent hosting providers. Once your site converts to HTTPS, your domain’s name will feature a ‘Secure’ prefix on your browser’s search bar.
8) Slow Loading Speed
Slow website Speeds have a direct correlation with poor SEO performance. It is also a primary culprit behind an increased bounce rate.
“No visitor has the patience to wait around while your webpage takes its sweet little time to render fully. Your site’s speed is integral to a better user experience,” says Cristian Ward of Sandiegoseo.company.
See how we have optimized our website to load in just 2 seconds.
We recommend seeking expert advice from developers to adopt the best possible fix for your site’s loading problems.
9) Title Tag Issues
Issues with Title tags are the most prevalent technical SEO issues. Problems like needlessly long titles and duplicate and missing title tags can create problems for your site’s visibility in search engines.
Your Title tags exist to describe your page content to potential visitors in a bid to entice them into clicking on the link.
Hence, we suggest making the message of your webpage clear with a simple Title Tag. These tags should not exceed more than 70 characters. A title with 60 characters max should suffice. We recommend putting the targeted keyword at the beginning of your title tag.
10) Broken Links
Broken Links will prevent your website from being indexed or crawled by search engines. Broken links are extremely common in large sites that harbor several pages. So, you can expect a few broken links here and there.
However, a site with over a dozen broken links is a dire issue that needs attention immediately.
A broken link will not only affect your website’s page authority negatively but also result in your site losing its appeal in the eyes of users. You can ferret out broken links using Google Search Console and selecting the ‘Crawl Errors’ option.
You can also use online broken link checker tools to check for dead links.
Here you will know which pages are returning a 404 error. You should fix them as soon as possible to allow search engines to crawl and index pages again.
11) Not Optimized Mobile Website
A major chunk of traffic experienced by websites globally comes from mobile. As such, you want a website that is appropriately optimized for mobile devices.
This is all the more important today because of Google’s gradual implementation of its mobile-first index endeavor, wherein the search engine intends to rank websites based on their mobile versions.
See how we have optimized our website for all devices.
Therefore, ensure you have a website with well-optimized, readable pages on mobile devices. You can use several tools to verify your site’s appearance on different mobile devices. According to your findings, make design changes that make using the site convenient on smartphone screens.
12) Incomplete or Unclear Meta Descriptions
You need clear meta descriptions to help users ascertain the topic of your web pages. Meta descriptions that end with ellipses aren’t user-friendly and do not serve any purpose in improving your site’s rankings.
They should describe the content of your page in up to or under 160 characters while also featuring your targeted keyword.
Ensure your page has meta descriptions or at least complete descriptions. Make sure to update these descriptions with the changes and updates your page has undergone. Also, ensure your meta descriptions can uniquely be attributed to your page.
13) Redundant Content
As more people use content management systems and popular SEO practices worldwide, websites are bound to contain duplicate content. Such content can confuse search crawlers, resulting in your target audience being served with incorrect information for their search query.
Several reasons are attributed to the prevalence of duplicate content. It may be due to the same content appearing in different languages on international site versions, or it can be something as simple as content borrowed heavily from competitor pages.
It is imperative to keep your content as original as possible to avoid this issue. This problem can be solved by correctly utilizing hreflang tags, implementing correct rel=canonical, or just checking content for plagiarism.
14) Insufficient Content
The content on your site is integral to its SEO performance. While good content can greatly favor your site, poor content can kill it. It is well-established that lengthy pages with dense content rank higher than short content and barely cover any important information.
If you grace your webpage with content, ensure it is adequately detailed with relevant information about the targeted keyword.
Divide the content into several sections using sub-headings. Also, try using long-tailed keywords to characterize these sub-headings.
The Bottom Line
The problems mentioned above are some of the most prevalent technical SEO issues plaguing websites worldwide. These are problems that need to be addressed before they have the opportunity to affect your site’s visibility online negatively.
These issues are easy to fix with many intuitive solutions that will put your site back on track, thus helping you win new customers and build a strong online presence. We also suggest seeking expert advice when handling some issues to avoid further aggravating the situation.
Knowing is the first step in solving a problem. Now that you are aware of the common technical SEO issues that can derail a site’s rankings, you will be better prepared to tackle them if such problems arise.
Frequently Asked Questions
Q1. What Are the Different Types of SEO?
There are three major types of SEO. Firstly, On-Page SEO refers to components such as blogs, product descriptions, web content, etc.
Furthermore, we have Off-Page SEO that refers to elements that aren’t directly related to your website, like Backlinks. Finally, technical SEO refers to indexing, crawling, and search engine rankings.
Q2. How is Technical SEO different from On-Page SEO?
Technical SEO differs from On-Page SEO in one key aspect. While On-Page SEO refers to optimization done with the page’s content, technical SEO entails any optimization work done in areas other than the page’s core content.
Q3. What are the Most Commonly Used Modern SEO Techniques?
Some of the most commonly used modern SEO techniques include the following:
An optimizing page for the ‘People Also Asks’ section.
Monitoring a Competitor’s high-ranking pages
Leveraging competitor’s broken links
Optimizing a website for image search
Using PPC testing to boost organic CTR and much more.
Q4. What is the Job of a Technical SEO Expert?
A Technical SEO expert uses his SEO knowledge to evaluate, analyze and modify a website to improve its rankings. Their work is successful if the page they manage ranks high on search engines like Bing or Google.
Blogging has become the new way to make money online. Sites like affiliate marketing, which is focused on driving traffic to products and services through links, are seeing a drop in views.
Affiliate marketing is still a great way to make money from home, but blogging as an alternative has lots of benefits that might be just what you need for your business or personal blog. Many people confuse both categories.
Let’s find out what is better for you.
What is Affiliate Marketing?
Online businesses that use affiliate marketing pay an affiliate for each visitor or customer that was brought about by the affiliate’s own marketing efforts. In other words, you can be an affiliate marketer without having your own blog.
In order to profit from affiliate marketing, there are two basic methods:
1) By promoting products or services on your blog, website, or social media channels; or
2) By joining an affiliate network and agreeing to promote the products or services of businesses signed up to that network.
In most cases, affiliates are paid based on a commission system, meaning they receive a percentage of the sale price of any products or services they successfully promote. This can be a great way to earn additional income if you have an existing blog or website with a significant amount of traffic.
What is Blogging?
Your opinions, experiences, and expertise can be shared with the world by blogging. You can use it as a platform to engage with like-minded individuals and grow your audience.
There are many different types of blogs, but they all have one thing in common: they’re a place for you to share your voice. Whether you’re writing about your personal life, your interests, or your industry, blogging can be a great way to connect with others and build a following.
A few things to consider if you’re thinking about creating a blog. Make a decision regarding your topic first. This will be the focus of your blog and will help you attract readers who are interested in the same things as you are. Also, you have to be an SEO expert to succeed in the blogging industry.
Once you know what you want to write about, it’s time to start creating content. Blog posts should be informative and engaging, so make sure to put some thought into each one. If you need help getting started, there are plenty of resources available online (including this very blog!).
Finally, once you have some regular readers, it’s important to interact with them and create a community around your blog. Respond to comments and questions, and participate in social media conversations related to your topic. This will encourage repeat visits from customers!
Affiliate Marketing Vs Blogging
Pros and Cons of Blogging
Both affiliate marketing and blogging have advantages and disadvantages. Here are some crucial ideas to bear in mind:
-Blogging can be a terrific strategy to grow your readership and position yourself as an authority in your industry. However, it takes time to build up a following, and it can be difficult to make money from blogging unless you have a significant number of readers.
-Affiliate marketing can be a great way to make money online, but it requires a lot of hard work and dedication. You need to find high-quality products or services to promote, and you need to drive traffic to your affiliate links.
Pros and Cons of Affiliate Marketing
There are a few key differences between affiliate marketing and blogging. For one, affiliate marketing typically requires less time and effort to start generating income. With a blog, you’ll need to invest more time into creating content and building an audience before you can start making money.
Affiliate marketing also offers the potential for higher earnings than blogging. While it’s possible to make a full-time income from blogging, it takes a lot of work and dedication. With affiliate marketing, you can earn commissions on sales of products or services that you promote.
However, there are also some downsides to affiliate marketing. For one, it can be harder to build trust with your audience if they don’t know who you are.
Additionally, you’ll need to be careful about the products or services you promote – only promote things that you believe in and would recommend to others.
Is affiliate marketing or blogging better for you?
If you’re wondering whether affiliate marketing or blogging is better for you, it depends on a few factors. If you’re good at writing and enjoy sharing your thoughts and experiences with others, then blogging may be the better option for you.
On the other hand, if you’re more interested in making money and don’t mind promoting products or services, then affiliate marketing could be a better fit.
Some things to consider include:
-How much time do you want to spend on your side hustle? Blogging can take a lot of time and effort, especially if you’re just starting out. Affiliate marketing, on the other hand, can be done in your spare time and doesn’t require as much of an upfront investment.
-What are your goals? If you’re looking to make some extra money to supplement your income, then affiliate marketing could be a good option. If you’re hoping to build a brand or turn your side hustle into a full-time business, then blogging might be a better bet.
-How comfortable are you with promoting products? If you’re not comfortable promoting products or services, then affiliate marketing may not be for you. Blogging gives you the opportunity to share your thoughts and experiences without having to sell anything.
There are a few key similarities between affiliate marketing and blogging. Both require you to create content, build an audience, and generate traffic. However, there are also some key differences between the two that you should consider before deciding which one is right for you.
Both affiliate marketing and blogging can be extremely profitable if done correctly. They both require a significant amount of time and effort to build up, but the rewards can be well worth it.
Another similarity between the two is that they both allow you to work from home and make your own schedule. This can be a great perk for people who want the flexibility to work around their other commitments.
The biggest difference between affiliate marketing and blogging is how you make money. With affiliate marketing, you earn commission on sales that you generate. With blogging, you can make money through advertising revenue, sponsorships, or product sales.
Future of affiliate marketing and blogging in 2023
As the internet continues to evolve, so does the landscape of affiliate marketing and blogging. In 2023, we can expect to see a few changes in the way these two industries operate.
For one, the use of artificial intelligence (AI) and machine learning will become more prevalent in both affiliate marketing and blogging. This technology will help to automate tasks and make decisions based on data-driven insights.
Additionally, we can expect to see more cross-platform collaboration between bloggers and affiliate marketers. For example, a blogger might team up with an affiliate marketer to promote a product or service on their respective platforms.
Another change we can expect to see is an increase in mobile usage for both affiliate marketing and blogging. More people than ever before are using their smartphones and tablets to access the internet.
This trend is only going to continue in the coming years. As such, businesses will need to optimize their websites and content for mobile devices if they want to stay ahead of the competition.
Finally, we can expect social media to play a bigger role in both affiliate marketing and blogging in 2023. Platforms like Instagram, Facebook, Twitter, and Snapchat will provide new opportunities for businesses to reach their target audiences.
We can also expect to see more influencer marketing campaigns as businesses look to tap into this growing trend.
If you’re wondering whether affiliate marketing or blogging is the better option for you, it really depends on your goals and what you’re looking to get out of either option. If you’re interested in making money passively, then affiliate marketing may be a better option for you.
However, if you’re looking to build a brand and connect with an audience, then blogging may be the better choice. Ultimately, it’s up to you to decide which option is best for you and your goals.
While Bitcoin captured the public imagination due to its meteoric rise and then a period of severe fluctuation and volatility, it’s actually the technology which makes the existence of Bitcoin possible that’s slated to play a major role and disrupt the business arena in the upcoming years.
Simply put, blockchain can be considered as a ledger that updates any alteration to information done on it on all points similarly. This groundbreaking concept ensures that no matter who views the information, it’s always witnessing the most updated version of that information.
That’s why Bitcoins and other cryptocurrencies can be traded so easily without any single regulatory authority controlling them. Whenever a Bitcoin transaction takes place by anyone, the whole system gets updated and anyone can go on and view that information without being able to alter it.
But as the craze for cryptos tapers off and subsides, businesses have started looking at potentially advantageous way on how Blockchain can actually be useful to them in different situations.
Blockchain’s biggest potential lies in the fact that it can streamline things like no one can. Its implementation in a business scenario will bring in efficiency and effectiveness in how different transactions and information sharing exercises can be done without wasting too much time updating everything and ensuring that everyone arrives on the same conclusion.
This will especially benefit small to medium enterprises as they can really rely upon Blockchain to deliver the transparency, reduction in costs and faster transactions that will positively affect their bottom lines.
If you are an entrepreneur at the helm of such an enterprise, here’s how your business can make use of Blockchain technologies in the external as well as the internal environment:
Establishing and Implementing Contracts:
Contracts are agreements between two parties over the agreed course of action regarding a certain objective, but at most times, these very contracts need to be changed or altered. While doing this, there is a lot of back and forth going on to bring these changes into everyone’s knowledge and as contracts are essential before you can start off anything, eliminating such unnecessary delays will definitely be worthwhile and allow you to start things in time and with everyone’s due approval.
By integrating such contracts and liaisons via Blockchain, you are assured that all changes made are traceable by everyone. This “audit trail” will ensure the transfer of information faster and reduce approval times significantly.
Strategic Differentiator in Expediting a Better Customer Experience:
Businesses deal in delivery of product and services to consumers but tracking deliveries at each point in the chain is something that Blockchain can revolutionize.
Parcels often get lost meaning the customer didn’t receive them but they need to complain can be eliminated altogether when a customer can track the whole supply chain as things get updated in real-time. Similar models without Blockchain already operate but they have certain inherent flaws.
These systems still require customers and even companies to prove that delivery hasn’t been done, but if there is a GPS tracking device in each parcel that can generate a Blockchain entry at each point in the supply chain, such problems will never arise.
Also, companies wouldn’t need customer complaints to ascertain how well their supply chains are performing. Data will be present in its most precise form to withdraw conclusions from and improve bottlenecks and problem points substantially.
It will even be possible to authorize payments only when the product has been received, further making the buying process easier and facilitative for the customer.
Candidate Profiling and Payroll Authentication:
Companies need internal efficiencies on top of improving the customer experience if they want to do well. Blockchain could seriously effect on such internal issues and that is of streamlining human resource operations within any firm.
Keeping track of any employee’s progress record, its historical association and experience and even educational achievements could be done securely and in an optimized manner via Blockchain. The encryption will allow all such sensitive data to remain secure at endpoints with warded access intervals.
If a decentralized ledger is created of such data from potential candidates, a lot of companies can make vital business decisions. Even candidates could access data from companies like turnover rates and check whether a certain company is fit for applying or not.
Most companies now handle a diverse workforce consisting of people with varying titles and locations. If a firm depends upon freelancers from overseas to do a certain type of work, it can eliminate banks and other intermediaries while distributing invoices and payments thereby substantially reducing the cost as well as time that is wasted.
Will these Propositions Ever Become a Part of Reality?
These ideologies are now being effectively applied in many different forms and in many different industries. However, Blockchain require substantial investments to run power from computing and its detractors have argued that it firstly, it will never be feasible for small businesses to ever apply Blockchain-based solutions due to the high costs involved and secondly, no major cost-cutting has been witnessed in any such Blockchain-based initiative till now but Dr. Demetrios Zamboglou, who is currently the Chief Operating Officer of BABB and an entrepreneur with extensive experience in emerging markets, argues that although these concerns are right to a certain extent, they won’t remain so for long. He is also a published author who has completed multiple award-winning research projects during his career, including The European Commission Digital Champion, Microsoft Award, and the Amazon Grant, opinionates that business models will be upended via Blockchain as it brings in ease of information sharing and transactions within businesses and outside of them and because the success of Bitcoin and cryptos have shown that how a Blockchain-based system cannot just be sustained but also bring in incredible benefits to things that ride upon it, there’s good reason to believe that soon the business realm will start witnessing tangible improvements through Blockchain-based initiatives that will benefit all stakeholders involved.
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