14 of the Most Common Technical SEO Issues

14 of the Most Common Technical SEO Issues

It is virtually impossible today to build a business’s online presence without proper SEO. You need it to serve various imperative purposes, including driving traffic to your website and retaining the current crop of customers.

That said, you might have trouble reaching the top of search engine rankings even with a good strategy owing to certain technical SEO issues.

What is Technical SEO? 

Technical SEO refers to ensuring that a particular website complies with the technical requirements dictated by modern search engines.

It pertains to website and server updates that can directly affect your webpage or site’s indexation, crawlability, and search engine rankings.

One should not conflate Technical SEO with components like keyword research, analytics, and backlink development. Integral elements of Technical SEO include sitemaps, metadata, title tags, 301 redirects, and HTTP header responses.

It is essential to nail the technical aspects of SEO if you want to create a better search experience. Unfortunately, most website owners remain clueless about their presence until the damage is irreversible.

Common Technical SEO Issues

1) Missing XML Sitemaps 

Your site needs an XML sitemap to help search engines like Google crawl and learn more about the content of your web pages. If a site is missing its sitemap, Google will have a tough time understanding the hierarchy or content of your pages.

To know whether your site possesses a sitemap, you can start by typing your domain name into Google with the following – ‘sitemap.xml.’ If your sitemap doesn’t exist, we suggest using a developer or tools like the Yoast SEO plugin to generate it yourself.

You can use online tools to generate sitemaps.

sitemap

2) Issues with Robot.TXT 

If you find your site isn’t indexed by Google yet, this may indicate something is wrong with the robots.txt file. Spiders read such files to ascertain whether they have permission to index a site’s URL or not.

A missing or misconfigured robots.txt file can devastate your site’s organic traffic.

To detect this issue, type ‘yoursitename/robots.txt’ into the search bar and keep an eye out for ‘Disallow:/.’ A Disallow line means that Spiders aren’t allowed to index your webpage. We recommend seeking a developer’s assistance to fix this issue immediately.

3) Obscure URLs 

Illegible URLs are a common technical SEO issue. Suppose you have a URL that ends with ‘..index.php?p=256789’; you should probably do something about it, as it isn’t user-friendly. You want your URL to convey your site or web page’s message to potential visitors.

We suggest creating more comprehensive URLs. You can start by adding keywords to them. Avoid using long URLs.

Ensure they are shorter than 70 characters instead. Implement a sub and single domain. Only use lowercase letters. Finally, use hyphens instead of spaces to separate words in them.

4) Absent Alt tags

Alt Tags are HTML attributes that describe an image’s content. They are important if an image fails to render properly on a webpage. They are also important in reinforcing a targeted keyword by assisting crawlers in deciphering information associated with a particular page.

This goes without saying, but a missing alt tag will result in crawlers failing to understand page information. Fortunately, adding Alt tags to images is simple. You must search the HTML code’s image component and insert the alt tag.

5) Improper Site Indexing 

If a search input for your brand name does not return results for your website, this may indicate an issue with the site’s indexing. To Google, an unindexed site simply doesn’t exist. As a result, your site won’t pop up on search engines, let alone rank higher on them.

If you find out that your site is not indexed, immediately add your URL to Google. Also, make sure important pages of your site aren’t being blocked by the robots.txt file. Moreover, verify if you have accidentally implemented a NOINDEX meta tag.

6) Misconfigured NOINDEX 

A misconfigured NOINDEX is a typical SEO issue with devastating results. It is quite common for developers to NOINDEX many files while the website is still in development. However, it is essential to remove all NOINDEX tags once the website is live. Failure to do so will severely impact the search visibility of your website’s pages.

Moreover, an inappropriate NOINDEX will wipe out all your pages from Google’s index. This is a serious problem. NOINDEX tags must be removed to facilitate your site’s visibility on search engines.

You can check for such tags by right-clicking on your site’s main page and selecting ‘View page Source.’ Later, use the ‘CTRL+F’ command to search for lines that read ‘NOINDEX’ OR ‘NOFOLLOW.’ You can use auditing tools to find such tags and take the help of a developer to remove them.

7) Missing HTTPS Security 

With data breach incidents reaching new heights, site security has never been as important today.

A site with no HTTPS security will return a gray or worse–red background with a visible ‘Not Secure’ alert. You don’t want your visitors to find your site in such a state as it will immediately result in them bouncing.

To add HTTPS to your site, you must obtain an SSL certificate from a legitimate certificate authority.

ssl

SSL certificates can be bought from several prominent hosting providers. Once your site converts to HTTPS, your domain’s name will feature a ‘Secure’ prefix on your browser’s search bar.

8) Slow Loading Speed 

Slow website Speeds have a direct correlation with poor SEO performance. It is also a primary culprit behind an increased bounce rate.

“No visitor has the patience to wait around while your webpage takes its sweet little time to render fully. Your site’s speed is integral to a better user experience,” says Cristian Ward of Sandiegoseo.company.

You can use tools like Pingdom or Google PageSpeed Insights to monitor and identify issues bringing your site’s speed down. This issue can be fixed by compressing images, utilizing browser caching, or reducing JavaScript.

See how we have optimized our website to load in just 2 seconds.

loading

We recommend seeking expert advice from developers to adopt the best possible fix for your site’s loading problems.

9) Title Tag Issues 

Issues with Title tags are the most prevalent technical SEO issues. Problems like needlessly long titles and duplicate and missing title tags can create problems for your site’s visibility in search engines.

Your Title tags exist to describe your page content to potential visitors in a bid to entice them into clicking on the link.

Hence, we suggest making the message of your webpage clear with a simple Title Tag. These tags should not exceed more than 70 characters. A title with 60 characters max should suffice. We recommend putting the targeted keyword at the beginning of your title tag.

10) Broken Links 

Broken Links will prevent your website from being indexed or crawled by search engines. Broken links are extremely common in large sites that harbor several pages. So, you can expect a few broken links here and there.

However, a site with over a dozen broken links is a dire issue that needs attention immediately.

A broken link will not only affect your website’s page authority negatively but also result in your site losing its appeal in the eyes of users. You can ferret out broken links using Google Search Console and selecting the ‘Crawl Errors’ option.

You can also use online broken link checker tools to check for dead links.

broken-links

Here you will know which pages are returning a 404 error. You should fix them as soon as possible to allow search engines to crawl and index pages again.

11) Not Optimized Mobile Website 

A major chunk of traffic experienced by websites globally comes from mobile. As such, you want a website that is appropriately optimized for mobile devices.

This is all the more important today because of Google’s gradual implementation of its mobile-first index endeavor, wherein the search engine intends to rank websites based on their mobile versions.

See how we have optimized our website for all devices.

responsive

Therefore, ensure you have a website with well-optimized, readable pages on mobile devices. You can use several tools to verify your site’s appearance on different mobile devices. According to your findings, make design changes that make using the site convenient on smartphone screens.

12) Incomplete or Unclear Meta Descriptions 

You need clear meta descriptions to help users ascertain the topic of your web pages. Meta descriptions that end with ellipses aren’t user-friendly and do not serve any purpose in improving your site’s rankings.

They should describe the content of your page in up to or under 160 characters while also featuring your targeted keyword.

Ensure your page has meta descriptions or at least complete descriptions. Make sure to update these descriptions with the changes and updates your page has undergone. Also, ensure your meta descriptions can uniquely be attributed to your page.

13) Redundant Content 

As more people use content management systems and popular SEO practices worldwide, websites are bound to contain duplicate content. Such content can confuse search crawlers, resulting in your target audience being served with incorrect information for their search query.

Several reasons are attributed to the prevalence of duplicate content. It may be due to the same content appearing in different languages on international site versions, or it can be something as simple as content borrowed heavily from competitor pages.

It is imperative to keep your content as original as possible to avoid this issue. This problem can be solved by correctly utilizing hreflang tags, implementing correct rel=canonical, or just checking content for plagiarism.

14) Insufficient Content 

The content on your site is integral to its SEO performance. While good content can greatly favor your site, poor content can kill it. It is well-established that lengthy pages with dense content rank higher than short content and barely cover any important information.

If you grace your webpage with content, ensure it is adequately detailed with relevant information about the targeted keyword.

Divide the content into several sections using sub-headings. Also, try using long-tailed keywords to characterize these sub-headings.

The Bottom Line

The problems mentioned above are some of the most prevalent technical SEO issues plaguing websites worldwide. These are problems that need to be addressed before they have the opportunity to affect your site’s visibility online negatively.

These issues are easy to fix with many intuitive solutions that will put your site back on track, thus helping you win new customers and build a strong online presence. We also suggest seeking expert advice when handling some issues to avoid further aggravating the situation.

Knowing is the first step in solving a problem. Now that you are aware of the technical SEO issues that can derail a site’s rankings, you will be better prepared to tackle them if such problems arise.

Frequently Asked Questions

Q1. What Are the Different Types of SEO? 

There are three major types of SEO. Firstly, On-Page SEO refers to components such as blogs, product descriptions, web content, etc.

Furthermore, we have Off-Page SEO that refers to elements that aren’t directly related to your website, like Backlinks. Finally, technical SEO refers to indexing, crawling, and search engine rankings.

Q2. How is Technical SEO different from On-Page SEO? 

Technical SEO differs from On-Page SEO in one key aspect. While On-Page SEO refers to optimization done with the page’s content, technical SEO entails any optimization work done in areas other than the page’s core content.

Q3. What are the Most Commonly Used Modern SEO Techniques? 

Some of the most commonly used modern SEO techniques include the following:

  • An optimizing page for the ‘People Also Asks’ section.
  • Monitoring a Competitor’s high-ranking pages
  • Leveraging competitor’s broken links
  • Optimizing a website for image search
  • Using PPC testing to boost organic CTR and much more.

Q4. What is the Job of a Technical SEO Expert?

A Technical SEO expert uses his SEO knowledge to evaluate, analyze and modify a website to improve its rankings. Their work is successful if the page they manage ranks high on search engines like Bing or Google.

Affiliate Marketing Vs Blogging: Which One Is Better For You?

Affiliate Marketing Vs Blogging: Which One Is Better For You?

Blogging has become the new way to make money online. Sites like affiliate marketing, which is focused on driving traffic to products and services through links, are seeing a drop in views.

Affiliate marketing is still a great way to make money from home, but blogging as an alternative has lots of benefits that might be just what you need for your business or personal blog. Many people confuse both categories.

Let’s find out what is better for you.

What is Affiliate Marketing?

Online businesses that use affiliate marketing pay an affiliate for each visitor or customer that was brought about by the affiliate’s own marketing efforts. In other words, you can be an affiliate marketer without having your own blog.

In order to profit from affiliate marketing, there are two basic methods:

1) By promoting products or services on your blog, website, or social media channels; or

2) By joining an affiliate network and agreeing to promote the products or services of businesses signed up to that network.

In most cases, affiliates are paid based on a commission system, meaning they receive a percentage of the sale price of any products or services they successfully promote. This can be a great way to earn additional income if you have an existing blog or website with a significant amount of traffic.

What is Blogging?

Your opinions, experiences, and expertise can be shared with the world by blogging. You can use it as a platform to engage with like-minded individuals and grow your audience.

There are many different types of blogs, but they all have one thing in common: they’re a place for you to share your voice. Whether you’re writing about your personal life, your interests, or your industry, blogging can be a great way to connect with others and build a following.

A few things to consider if you’re thinking about creating a blog. Make a decision regarding your topic first. This will be the focus of your blog and will help you attract readers who are interested in the same things as you are. Also, you have to be an SEO expert to succeed in the blogging industry.

Once you know what you want to write about, it’s time to start creating content. Blog posts should be informative and engaging, so make sure to put some thought into each one. If you need help getting started, there are plenty of resources available online (including this very blog!).

Finally, once you have some regular readers, it’s important to interact with them and create a community around your blog. Respond to comments and questions, and participate in social media conversations related to your topic. This will encourage repeat visits from customers!

Affiliate Marketing Vs Blogging

Pros and Cons of Blogging

Both affiliate marketing and blogging have advantages and disadvantages. Here are some crucial ideas to bear in mind:

-Blogging can be a terrific strategy to grow your readership and position yourself as an authority in your industry. However, it takes time to build up a following, and it can be difficult to make money from blogging unless you have a significant number of readers.

-Affiliate marketing can be a great way to make money online, but it requires a lot of hard work and dedication. You need to find high-quality products or services to promote, and you need to drive traffic to your affiliate links.

Pros and Cons of Affiliate Marketing

There are a few key differences between affiliate marketing and blogging. For one, affiliate marketing typically requires less time and effort to start generating income. With a blog, you’ll need to invest more time into creating content and building an audience before you can start making money.

Affiliate marketing also offers the potential for higher earnings than blogging. While it’s possible to make a full-time income from blogging, it takes a lot of work and dedication. With affiliate marketing, you can earn commissions on sales of products or services that you promote.

However, there are also some downsides to affiliate marketing. For one, it can be harder to build trust with your audience if they don’t know who you are.

Additionally, you’ll need to be careful about the products or services you promote – only promote things that you believe in and would recommend to others.

Is affiliate marketing or blogging better for you?

If you’re wondering whether affiliate marketing or blogging is better for you, it depends on a few factors. If you’re good at writing and enjoy sharing your thoughts and experiences with others, then blogging may be the better option for you.

On the other hand, if you’re more interested in making money and don’t mind promoting products or services, then affiliate marketing could be a better fit.

Some things to consider include:

-How much time do you want to spend on your side hustle? Blogging can take a lot of time and effort, especially if you’re just starting out. Affiliate marketing, on the other hand, can be done in your spare time and doesn’t require as much of an upfront investment.

-What are your goals? If you’re looking to make some extra money to supplement your income, then affiliate marketing could be a good option. If you’re hoping to build a brand or turn your side hustle into a full-time business, then blogging might be a better bet.

-How comfortable are you with promoting products? If you’re not comfortable promoting products or services, then affiliate marketing may not be for you. Blogging gives you the opportunity to share your thoughts and experiences without having to sell anything.

Similarities

There are a few key similarities between affiliate marketing and blogging. Both require you to create content, build an audience, and generate traffic. However, there are also some key differences between the two that you should consider before deciding which one is right for you.

Both affiliate marketing and blogging can be extremely profitable if done correctly. They both require a significant amount of time and effort to build up, but the rewards can be well worth it.

Another similarity between the two is that they both allow you to work from home and make your own schedule. This can be a great perk for people who want the flexibility to work around their other commitments.

The biggest difference between affiliate marketing and blogging is how you make money. With affiliate marketing, you earn commission on sales that you generate. With blogging, you can make money through advertising revenue, sponsorships, or product sales.

Future of affiliate marketing and blogging in 2023

As the internet continues to evolve, so does the landscape of affiliate marketing and blogging. In 2023, we can expect to see a few changes in the way these two industries operate.

For one, the use of artificial intelligence (AI) and machine learning will become more prevalent in both affiliate marketing and blogging. This technology will help to automate tasks and make decisions based on data-driven insights.

Additionally, we can expect to see more cross-platform collaboration between bloggers and affiliate marketers. For example, a blogger might team up with an affiliate marketer to promote a product or service on their respective platforms.

Another change we can expect to see is an increase in mobile usage for both affiliate marketing and blogging. More people than ever before are using their smartphones and tablets to access the internet.

This trend is only going to continue in the coming years. As such, businesses will need to optimize their websites and content for mobile devices if they want to stay ahead of the competition.

Finally, we can expect social media to play a bigger role in both affiliate marketing and blogging in 2023. Platforms like Instagram, Facebook, Twitter, and Snapchat will provide new opportunities for businesses to reach their target audiences.

We can also expect to see more influencer marketing campaigns as businesses look to tap into this growing trend.

conclusion

If you’re wondering whether affiliate marketing or blogging is the better option for you, it really depends on your goals and what you’re looking to get out of either option. If you’re interested in making money passively, then affiliate marketing may be a better option for you.

However, if you’re looking to build a brand and connect with an audience, then blogging may be the better choice. Ultimately, it’s up to you to decide which option is best for you and your goals.

How Businesses Can Make Use Of BlockChain Technologies?


While Bitcoin captured the public imagination due to its meteoric rise and then a period of severe fluctuation and volatility, it’s actually the technology which makes the existence of Bitcoin possible that’s slated to play a major role and disrupt the business arena in the upcoming years.

Simply put, blockchain can be considered as a ledger that updates any alteration to information done on it on all points similarly. This groundbreaking concept ensures that no matter who views the information, it’s always witnessing the most updated version of that information.

That’s why Bitcoins and other cryptocurrencies can be traded so easily without any single regulatory authority controlling them. Whenever a Bitcoin transaction takes place by anyone, the whole system gets updated and anyone can go on and view that information without being able to alter it.

But as the craze for cryptos tapers off and subsides, businesses have started looking at potentially advantageous way on how Blockchain can actually be useful to them in different situations.

Blockchain’s biggest potential lies in the fact that it can streamline things like no one can. Its implementation in a business scenario will bring in efficiency and effectiveness in how different transactions and information sharing exercises can be done without wasting too much time updating everything and ensuring that everyone arrives on the same conclusion.

This will especially benefit small to medium enterprises as they can really rely upon Blockchain to deliver the transparency, reduction in costs and faster transactions that will positively affect their bottom lines.

If you are an entrepreneur at the helm of such an enterprise, here’s how your business can make use of Blockchain technologies in the external as well as the internal environment:

Establishing and Implementing Contracts:

Contracts are agreements between two parties over the agreed course of action regarding a certain objective, but at most times, these very contracts need to be changed or altered. While doing this, there is a lot of back and forth going on to bring these changes into everyone’s knowledge and as contracts are essential before you can start off anything, eliminating such unnecessary delays will definitely be worthwhile and allow you to start things in time and with everyone’s due approval.

By integrating such contracts and liaisons via Blockchain, you are assured that all changes made are traceable by everyone. This “audit trail” will ensure the transfer of information faster and reduce approval times significantly.

Strategic Differentiator in Expediting a Better Customer Experience:

Businesses deal in delivery of product and services to consumers but tracking deliveries at each point in the chain is something that Blockchain can revolutionize.

Parcels often get lost meaning the customer didn’t receive them but they need to complain can be eliminated altogether when a customer can track the whole supply chain as things get updated in real-time. Similar models without Blockchain already operate but they have certain inherent flaws.

These systems still require customers and even companies to prove that delivery hasn’t been done, but if there is a GPS tracking device in each parcel that can generate a Blockchain entry at each point in the supply chain, such problems will never arise.

Also, companies wouldn’t need customer complaints to ascertain how well their supply chains are performing. Data will be present in its most precise form to withdraw conclusions from and improve bottlenecks and problem points substantially.

It will even be possible to authorize payments only when the product has been received, further making the buying process easier and facilitative for the customer.

Candidate Profiling and Payroll Authentication:

Companies need internal efficiencies on top of improving the customer experience if they want to do well. Blockchain could seriously effect on such internal issues and that is of streamlining human resource operations within any firm.

Keeping track of any employee’s progress record, its historical association and experience and even educational achievements could be done securely and in an optimized manner via Blockchain. The encryption will allow all such sensitive data to remain secure at endpoints with warded access intervals.

If a decentralized ledger is created of such data from potential candidates, a lot of companies can make vital business decisions. Even candidates could access data from companies like turnover rates and check whether a certain company is fit for applying or not.

Most companies now handle a diverse workforce consisting of people with varying titles and locations. If a firm depends upon freelancers from overseas to do a certain type of work, it can eliminate banks and other intermediaries while distributing invoices and payments thereby substantially reducing the cost as well as time that is wasted.

Will these Propositions Ever Become a Part of Reality?

These ideologies are now being effectively applied in many different forms and in many different industries. However, Blockchain require substantial investments to run power from computing and its detractors have argued that it firstly, it will never be feasible for small businesses to ever apply Blockchain-based solutions due to the high costs involved and secondly, no major cost-cutting has been witnessed in any such Blockchain-based initiative till now but Dr. Demetrios Zamboglou, who is currently the Chief Operating Officer of BABB and an entrepreneur with extensive experience in emerging markets, argues that although these concerns are right to a certain extent, they won’t remain so for long. He is also a published author who has completed multiple award-winning research projects during his career, including The European Commission Digital Champion, Microsoft Award, and the Amazon Grant, opinionates that business models will be upended via Blockchain as it brings in ease of information sharing and transactions within businesses and outside of them and because the success of Bitcoin and cryptos have shown that how a Blockchain-based system cannot just be sustained but also bring in incredible benefits to things that ride upon it, there’s good reason to believe that soon the business realm will start witnessing tangible improvements through Blockchain-based initiatives that will benefit all stakeholders involved.

Dental Marketing Ideas That Every Dental Office Should Implement

Dental Marketing Ideas That Every Dental Office Should Implement

Nowadays, online presence might be the determining factor in the success of any business, and dental offices are no exception.

If you want your practice to really take off, you’ll need to work on your online marketing strategies. Fortunately, it’s not as complicated as it might sound. These dental marketing ideas might be a good place for you to start growing your business.

From a quick review of SEO for dentists to social media, we will explore the basics of online dental marketing. These suggestions will most certainly help your dental office attract more patients and therefore gain more profit. They can be applied to other types of business as well, but this text will be primarily focusing on dentistry.

Digital Marketing for Dentists 101

First and foremost, you should know who your clients are. It would be good to invest in some tools to help you keep track of your metrics. That way, you can learn the typical habits of your visitors and adjust your marketing strategy accordingly. For instance, you’ll know what kind of content they enjoy and engage with the most.

And in order to reach a larger audience, you should branch out as much as possible, catering to both younger and older users. So, for example, to reach a younger audience, you might want to consider social media marketing.

However, reach is not the only important aspect. In order to achieve your marketing goal, which is to convert more interest into actual customers, you need to do a lot more. Here are some ideas:

Upgrading Your Website

First of all, if your website is outdated, you should definitely give it an upgrade. Think of it as your online reception desk – it’s the first thing that customers come across. Therefore, to leave them with a good impression, you should make your website look professional and work seamlessly.

Furthermore, you should learn the basics of SEO to ensure that your website ranks as high as possible on the results page of search engines (Google, Bing, Yahoo, etc.). After all, about 90% of Google searches end on page one.

On-page SEO represents the user experience – the speed and functionality of your website, but also the content. Obviously, aside from being secure, fast, and available on multiple platforms, your website should look fresh and feel intuitive. Don’t scrimp on web design, as that can only harm you. As far as design is concerned, we suggest going with something simple and elegant, rather than flashy and over-the-top.

Aside from upgrading your website’s appearance, you should ensure that it features high-quality, relevant content. Make sure to also use relevant keywords. For example, a good keyword would be dentist[enter office location name].

In addition, think about what your visitors might be looking for (pricing, location, working hours, etc.). Your job is to enable them to find that information with just a few clicks. Also, create adequate meta descriptions, title tags, and add working links to other useful pages (on your own website or others).

Off-page SEO is everything that happens outside your website. That includes backlinks, citations, and mentions on other relevant websites. You can improve it by partnering with other similar businesses for mutual promotion. Check out this link to learn more about SEO. 

Starting a Blog

It’s important to think of all of your potential users, not just existing clients or those looking to schedule an appointment right away. For example, some people might have a query or problem, but it’s not urgent enough to actually contact your office. Therefore, such visitors can benefit greatly from educational blog posts.

Content marketing is a great way to reach more people, provided that you use relevant keywords. However, it’s also a good opportunity to show potential clients that you care about them, as well as a valid excuse to show off your expertise.

A well-written blog post can certainly instill confidence and maybe even encourage users to make an appointment. Just make sure to include a call-to-action at the end.

Social Media and Email Advertising

Email marketing is yet another useful strategy that many businesses use. Start by asking your future patients for their email when they show interest in your dental services. That way, you can send them regular reminders for appointments, which they will certainly appreciate.

What’s more, you can also ask visitors to sign up for your newsletter. You can convince them to do so by offering something unique and actually beneficial for them. For instance, promise they’ll receive the latest news and blog posts containing helpful dental tips and tricks. In addition, you can send an exclusive email to inform them that you offer incentives for referrals.

Nonetheless, as we all know – if it’s not on social media, it’s like it never even happened. Everyone’s on it nowadays, not just younger audiences.

Thus, your dental office should be on it, too. Think about creating an account on all of the popular sites, such as Instagram, Facebook, LinkedIn, and others. But that’s not all. For this move to make any sense, you’ll need to engage with other users and pages, and post on a regular basis. As far as the content is concerned, you can post anything from discounts, events, and testimonials to blog posts and live dentist Q&As.

Final Thoughts

Of course, doing just one of these actions probably won’t do much for your business. One doesn’t work without the other. You can’t expect people to engage if there’s nothing to engage with. Also, what good is quality content on your website if it looks suspicious? Therefore, paying attention to every aspect of your online presence is a must if you want to successfully advertise your dental practice.

Luckily, even if all of this is unfamiliar to you, you can hire a marketing specialist to help you boost the visibility of your dental practice, while you focus solely on dentistry. Believe us, the investment will certainly pay off in the end.

5 Tips for Running an eCommerce Business on a Budget

5 Tips for Running an eCommerce Business on a Budget

Quite recently, the eCommerce industry has had quite a significant expansion. As a matter of fact, it has been showing significant growth since 2014, but the COVID-19 crises only served to expedite it.

With so many companies going out of business, closing down their brick and mortar offices, and switching online, eCommerce is going through its Renaissance. Therefore, it is no wonder that you would want to try and see what it is all about. And this is exactly what we are here to help you with today.

Running an eCommerce business on a budget can be tough. It will take a lot of planning, managing – and a little luck. But with these five tips, you will have a strong basis and be ready for success!

1. Plan your business carefully

There is a lot of talk about planning a business – but no one really mentions the importance of planning it well. What’s more, new business owners might not even be aware of how to create their plan, or what goes into it.

The thing to remember is that your business plan doesn’t need to be a hundred-page novel. Sometimes, a simple one-page business plan will do the trick just as well! It can even help you shape up your focus on what’s important.

What you will want to find on a business plan is your vision and your goal. Answer these two questions:

  • Where do you see your business in a certain time period – like six months or a year?
  • How do you plan do get there? What resources will you need?

Just by focusing on these two things, you should be able to create the gist of your business plan. From there, you can come back and edit it as much as you need – and this becomes easier the shorter the plan is!

2. Use the right tools for your business

Picking a tool you are going to use for a certain task can make or break your business. This is true in the mortar and brick world – but it comes to the forefront when talking about eCommerce.

And since you are running your business on a budget, you cannot splurge on a huge variety of tools. So, you will want to pick only the ones that you will really, really need.

One of them is good business modeling software. In the early stages of starting your business, you will want to be able to create forecasts of how much you will be spending versus how much you will earn. Tools like IdeaBuddy, Wrike, or Bitrix24 are perfect for this!

The second essential tool you will want is a project management tool. With it, you will be able to plan ahead and manage all your chores, resources, and your team. Make sure you find a tool that can scope well with your business.

Remember – as you grow, the number of projects will grow too – and thus, it can be harder to grasp them all. So, tools like Todoist, MeisterTask, or Trello are a must! Just ensure that these are included in your budget, and you will be set!

3. Streamline everything for the best results

Running an eCommerce Business

The next thing you will want to do is to remove as much clutter as you can form your eCommerce business. Go back through everything you already have and try to streamline it all down. This includes your products, your tools – even the chatbots you are using on the website.

This task might seem like quite a chore, but it comes with a set of benefits. First, you will speed up your website by removing clutter. You will only have 15 seconds until a user leaves a website to catch their attention. If your loading speed takes this much time, you will lose them – and your budget will suffer!

Secondly, you will have fewer things over which you need to lose your sleep. Your business will require fewer updates, and there is overall less risk that something can go awry. You will also spend less on the upkeep.

4. Consider outsourcing

Another thing that has grown quite popular with the advent of technology is outsourcing. Nowadays, you can find a person who can help you with your workload with only a couple of mouse clicks.

This is why outsourcing your eCommerce is an obvious choice. Once you are running for some time and you are picking up steam, you can find assistants that will take the workload for you.

This way, you can pay them a reasonable rate for their work, while still making money without lifting a finger! You will also not have to deal with the stress that your huge workload can represent. What’s more, you can put your focus on other revenues in order to turn even more profit. Thus, outsourcing is a win-win-win condition!

5. Don’t be afraid to ask for help

Finally, a thing you should always keep in mind is that it is completely fine to admit you have no idea what you are doing from time to time.

In these cases, you should always turn to a professional. Whether you need help dealing with the taxes, you need accounting, or there are some legal issues that raise concern – turn to someone who can help you. What’s more, you can even freelance these consultants online and save a little money that way too!

Remember – all great business owners were in a position that left them confused. It is how you get out of it that matters – and what you do with your answers in the long run that counts!

About The Author:

Petar Dordevic is a content writer for IdeaBuddy, the best business modeling tool on the market. He is finishing his master’s degree in General Mathematics but is also learning about entrepreneurship, eCommerce, and project management on the side.