Whether you are a consultant, architect, or property developer, the one thing you have in common is that you want your new development to be noticed. In the crowded world of property development, it can be challenging to get your projects the necessary coverage to make them profitable.
The competition is fiercer than ever, ensuring that you will need to employ specialist online and offline marketing skills to set yourself apart from the rest of them.
If you are looking for tips and tricks to make this your year, read on to discover five ways to make your property development stand out.
1. Include exclusive, cost-effective characteristics
If your property is going to attract attention, you want it to be because of the unique features that you have chosen to add. Choosing to include clean and tidy yet utilitarian landscaping will not only produce a charming exterior but will also invite a considerable amount of buzz. Similarly, opt to upgrade the driveway to provide a high-quality look through the addition of color or aggregate to the concrete.
Too many consultants and architects overlook the importance of rendering when attempting to make their buildings look distinctive. By applying cement to the external walls, you are going to give the property a smooth surface which, in turn, will form a beautiful-looking streetscape.
Last but not least, the small decorative touches that you may usually overlook can make a property sell fast. Update the letterbox, make sure that all spaces get a fresh coat of paint, and consider hiring a professional stager to market the interior spaces.
2. Offer a virtual tour of the grounds
With most people’s reliance on the Internet for all sorts of things, many potential clients expect to get as much information as possible online prior to visiting the physical location. One of the best ways to satisfy this need is by offering a comprehensive virtual tour of the property and grounds.
While it is always best to hire professionals to do the job, you can create a virtual property walkthrough tour on your own. If you decide to go down this route, make sure you have the appropriate camera gear to produce a high-quality video.
As with most types of photographs and videos, the best time to shoot is at sundown as the light will be warm. When filming inside the properties, remember to open all of the curtains and blinds and switch on all the lights to give the home a cozy feel. In the video, make sure to provide an appropriate balance of exterior and interior shots so that viewers can get an overall feel for the location and the amenities.
3. Add digital signage
From the moment someone sees your development until they arrive at their final destination within it, you want to have a signage system that stimulates their anticipation for this exceptional experience.
The right signage not only shows passersby where your development is located, and works as a constant advertisement. It also functions as part of your whole marketing strategy, presents a cohesive brand strategy, and allows for organic consumer experiences. After all, how often do you wander in somewhere because you noticed (and liked) the sign?
For the best in the business, contact providers of digital signage solutions who can help your communication needs through complex analysis to mastermind high-quality and cost-effective placemaking and signage solutions for your sites.
4. Get involved in the local community
One of the most significant long-term investments you can make in your current projects (and future endeavors) is to get involved as much as possible in the local community. No matter what role you play in the development of property (planner, consultant, architect), you can massively benefit from positioning yourself as a local thought-leader in the niche.
There are plenty of ways for you to develop your personal brand in this manner, and the only limit is how creative you can be. A few ideas include becoming a columnist in a local magazine, hosting free seminars on your expertise, partnering with other local businesses, and creating a referral system for your company.
5. Stay up-to-date on what consumers want
You can create the most incredible development in the world, but if it doesn’t satisfy what consumers in the area want or need, then it isn’t likely to do very well. A significant part of your overall business strategy should be to research and understand your target market. Throughout every project, you should be clear about what your target client desires and how you are going to deliver that product better than any of your competition.
Work with local real estate agents to obtain first-hand market research regarding what local buyers are searching for, and what needs are not being adequately met. That being said, your projects aren’t completed overnight, so your research needs to distinguish between of-the-moment trends and long-term patterns.
Have you utilized any of these ideas in your recent projects? What have you found to work best when marketing your new developments? Let us know about your experiences and any challenges you are facing in the comments below!
About The Author:
Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company’s Graphic Designer and Art Director. Zak is creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak’s personal experience with signage his longest professional commitment.