Schema is something many people are aware of but you will be surprised by how many websites do not implement schema. Schema is a great way to utilize all available real estate the Organic Search results have to offer. Started in 2011, it is no news to many within the industry but is something that is often neglected by many SEOs and Webmasters.
Improving SEO Real Estate and Organic Click Through Rates is vital when working for clients; Schema is a great tool to have in your arsenal when working towards these KPIs for clients. With 27% of the internet being powered by WordPress knowing how to effectively use Schema on any WordPress site is key. (See also: 8 SEO Tips for WordPress Sites)
Schema is vital for SEO
Google themselves have stated that seeing an increase in the click-through rate of a certain page may result in that given page seeing a boost for a specific keyword. In addition to Schema helping to improve organic click-through rates, you are able to further optimize what is shown in the Organic Search results. Reviews, Stock, Price & Events are just some of the things that Schema communicates to Google.
Automating Schema for WordPress
Working for an SEO Agency, automation and ways to improve efficiency is key. WordPress and the range of plugins available allow you to easily and effectively automate the process of adding schema to pages. SEO is hard work to take a moment from your day and check out the below guide that will save you a lot of time!
What are the main types of Schema?
Before going ahead and adding Schema to a website it is important to take a step back and think about which types are relevant for the site you are working on. Is it really of any use to add stock schema to a site that sells no products? To help you get the creativity following some of the main types of Schema are below.
Review Schema
Review schema is a great wait for your aggregated reviews to show up within the Organic SERPs – this allows searchers to quickly see how popular a product is and particularly on mobile makes your listing stand out significantly more than the other results.
Product Price Schema
The addition of price schema to a website is another great way to capitalize on the available SEO Real Estate. Adding this is a great way for users to get a snapshot of the product prior to clicking through to the site. It is important to note that if priced higher than competitors this could negatively impact your Organic CTR.
Job Section Schema
The implementation of Google’s job section providing a new enriched preview box in the Organic SERPs is a great way for businesses to attract new talent or if you are an apprenticeship provider find new applicants.
Interested in finding out a bit more on the different types of Schema? You can head over to the Google Webmaster Forum for Schema and also the SchemAPP site where all types of Schema are listed.
Plugins for WordPress
One of the many benefits to using WordPress is the vast amount of plugins that are available – Whilst Schema can be added without the need for plugins it is definitely a whole lot easier and more efficient to use a plugin.
A handy Schema Plugin, Schema Pro
Schema pro is one of the plugins that we have used internally here at Digital NRG – Schema Pro and other similar plugins make it very easy to add Schema to a WordPress website. Simply install the plugin, follow the optimization steps and you are good to go.
The guys over at Schema pro have a great installation wizard with their plugin and some in-depth resources for those looking to get started with the Plugin.
What about a Free Schema Plugin for WordPress?
In addition to the Schema Pro plugin, Brainstorm force also provide a free WordPress plugin called All In One Schema – This, essentially, has the same functionality as Schema pro but users are limited to certain settings. The main downfall to using the free version is that the automation aspect is not possible, you will have to manually add Schema on each page.
The table below is a great comparison between the two tools allowing you to see which will work for your needs.
A great thing to do with these plugins is to experiment and try different things.
The Structured Data Testing Tool is your new best friend!
Upon the successful addition of schema on you or your client’s website, the next step is one of the most vital parts of installing Schema. Google has a very handy tool to check Schema and Structured Data MarkUp on websites – It provides actionable insights on any warnings or errors found with the Schema that is present on a site. It will also highlight where in the code the error lies allowing you to easily fix the problem.
An important thing to note is that Schema is still ok if warnings show up within the tool – It may be that you do not want to include certain parts within Schema such as the price but you still want product Schema. An error is something you will need to watch out for.
Custom Schema placement on WordPress
Aside from using plugins, there are other ways to add Schema to WordPress websites. Adding custom schema to dedicated pages is a great way to add Schema to a site. The best way to do this is by using a Schema generation tool to generate the code which you can then add to the text view of any WordPress page. On the SchemAPP website there is a tool just for this called the Schema Generation Tool – This allows you to create dedicated and custom schema for a given schema type. Using this tool is simple and easy, follow the steps provided and your code will generate on the right hand side.
Once you have created the code on the right hand side of the tool, copy and paste this into the relevant WordPress page in the HTML view and run through the data testing tool. There you go, Schema will now be on the site and firing correctly.
The key takeaways
A lot has been covered in this article and I hope that you now have some new found knowledge on Schema, why it is important and how to use this on your WordPress website. Some key things to remember are:
Make sure your site is making the most of WordPress and the ease at which Schema can be added
Organic CTR is considered a ranking factor and Schema can help improve this through better Organic SERP Real Estate
There are many types of Schema out there, only use what is relevant and applicable for you and the site you are working on.
Plugins are your friend – Both Schema Pro and All in one Schema will make your experience using schema a lot more enjoyable.
Constantly verify Schema when first added with the Google Data Testing Tool
About The Author:
Jack works for Digital NRG – a Full Service & SEO Agency in Bristol. He enjoys developing team members and the collaboration with the SEO industry. Get in touch with Jack on his Linked IN for any SEO related questions.
When it comes to SEO, the rules seem to change rapidly. So rapidly, in fact, that it can be difficult to keep up with. All we’re left with is trying to find some type of sign that we’re doing the right thing – which is tough.
Knowing you’re doing the right thing has become harder. Driving traffic to your site has become more difficult. And, as if that weren’t enough, there’s also the challenge of getting those prospects to convert.
What if we were to tell you that there is a simple strategy that you could employ that will not only help your site attract more traffic but also help it to convert more often?
Content marketing is all about providing value for your audience. When you create content people are interested in, without any sales blurbs in it, people greatly appreciate it. In this case, you’re giving out information, not an actual product.
This is a win-win for both you and your prospect. The benefit of the prospect is that they get the information that they need. The benefits for you are:
That one in ten blog posts compound. This means that the post actually starts picking up more views as it ages. Naturally, for this to happen it must be quality content.
You get to introduce the concept in a non-threatening way. The prospect is more likely to read the content because they know they’re not going to have a sales pitch shoved down their throat.
Your company image in the eyes of the prospect is enhanced because this is about providing value for them.
You get to demonstrate your expertise in the matter.
It serves as one of the touchpoints that clients need in order to make a decision.
Because this is not an outright sales pitch, the client will need to seek you out to find out more or purchase.
Once the content has been created and promoted, your expense is finished. That content could be garnering leads for you for several years to come so your ROI will most likely increase.
Did we say win-win? It’s more like win-win-win-win-win-win—you get the idea.
Okay, so if content marketing is so effective, then why aren’t more people taking advantage? Well, 55% of marketers believe that blog creation is their top inbound marketing strategy. So, a large proportion of marketers do see the value here.
What about the rest?
Not everyone understands how powerful this method can be. If you go through to the CEO of a company, it’s hard to quantify the ROI of content marketing. It’s not like PPC marketing where you can see exactly which clicks resulted in sales.
Also, it’s a long-term strategy. You could post a piece of blog content today, and not get any hits for weeks if you don’t market it. Maybe you write that off as a fluke and post content once a week. You still don’t get the results you want, so you decide that this doesn’t work.
Here’s the thing, though – content marketing is not going to show results immediately and it is going to require consistent effort. That’s something that might be a hard sell for a smaller company with a small marketing budget.
Remember – you should do it anyway. Companies that blog sixteen or more times a month get as much as four and a half times the number of leads than companies who either never blog or blog once a week.
Do you need more convincing?
HubSpot the world leaders inbound marketing believes that blogging is a core component of content marketing.
It’s clear that content marketing is highly effective, and it’s time to start incorporating it into your SEO strategy. What kind of content should you consider incorporating? Check out the infographic below for more advice.
Tools that Can Help You Make Your Strategy a Success
We’re going to go over some tools that can be very helpful in your efforts. Some are paid, others are not. If your budget won’t stretch to the paid ones just yet, don’t worry—with a little effort, you can get similar results for free.
Canva
Canva is a tool that helps you come up with a range of different design projects from social media headers, eBooks, posters, and so on. It’s a drag and drop program that comes with a range of preset options, which make it easy for even those with very little graphic design experience to create killer images.
You can use the program for free, with your own images. They do have premium image options that start at about a dollar that you can add in as well.
Hotjar
Hotjar is a tool that makes it possible to get feedback from visitors quickly and easily. You will have access to feedback polls, heat maps, and a range of other features to understand how visitors are engaging with your site.
There is a basic free “lite” version. For the full package, you’ll have to upgrade to the paid version.
HubSpot CRM
HubSpot CRM offers its basic software for free. This makes it simple to manage team activities, contacts, tasks, deals, and a whole lot more. You can, if you choose, upgrade to one of their paid packages for more features.
ClickToTweet
ClickToTweet offers a unique value proposition. You just highlight portions of your content that would make great tweets or quotes. Readers can then tweet those sections by clicking on the box.
Final Notes
There you have it, everything that you need to get started with content marketing. Good luck with this exciting stage of your new SEO adventure!
About The Author:
Nick Galov With years of experience as frontline support and system administrator, Nick wants to improve the web hosting industry as a whole. Through impartial reviews and detailed case studies, he helps people find the most suitable hosting provider. In the rare moments he unplugs from the digital world, Nick enjoys hiking and cycling.
Local Search Engine Optimization is a significant online marketing strategy for online businesses looking to extend their reach to customers. Local SEO proves to be a very important strategy in SEO if you want to vend your products/service to a marketplace, specific geographical regions. Highlighting on Local SEO when optimizing the website is very important. Local keywords need to use to get the targeted traffic that you are looking for.
Did you know? It is estimated that 46% of all Google searches are local.
Enhancing the Local Online Experience of Customers
Internet marketing specialists like Joelhouse.com.au say that locally focused site traffic is usually more competent and results in higher conversion and buying. Anyone can enhance the customer online buying experience by offering highly pertinent local data on your site. Assisting your customers land on a page comprising germane local info they are eyeing for vastly advances conversion rates. Keywords for local SEO will be somewhat different from the conventional SEO. There are visible alterations in the way customers hunt for services and products in their zone. That’s why there is a requirement for a highly tailored search engine optimization method when it comes to taking the consideration of local consumers. Each locality needs to be explored precisely to be able to maneuver an operational marketing strategy that emphases on local markets.
Below are some of the 3 great techniques that should be executed into your marketing and SEO plan to guarantee the prospective patrons that are visiting your website are essentially in need of the facilities or products that you offer. These 3 tips will help you rank and get you more traffic.
1. Locally focused content
Writing like a local is the best way that can make your content locally-focused while still providing on the value you’ve vowed to the local searcher. Local jargon and idioms can make your content feel more informal while also targeting queries that may not come up in your keyword research.
For instance
Let’s take for example the sandwich. When you have a sandwich split lengthwise occupied with veggies, meats, cheeses, and condiments on your menu, what do you call it? Different regions have a different name, either it may be called as a hoagie or a submarine or a wedge or a hero. What words do they use? What queries do they have? Talk to your staff, use consumer analyses, just spend some time in a place and pay close attention!
It is imperative to know what your consumers know, feel, think and talk about your products locally so that it becomes easy to put pen to paper about them in a way that creates the local searcher feel right at home.
Best advice
Create a blog and add contents which are content related to your niche and town. Purpose of your blog is to share your ideas and values of your products/service with your local communities. Every business stands for some values and ethics, so it is very crucial to spread your message to them.
2. Maps, directories & citations
In local SEO, citations are the same as the quality backlink in SEO. Improving the volume and authority of your citation portfolio is one of the top ways to improving your rankings in Google local search results (Google Maps).
Fact: Only 44% of local retailers have claimed their Google My Business yet.
For local companies, it’s significant for every business to be available on Google Maps and have GMP (Google My Business). In the end, when people don’t know about the direction of your online business, then you’re out of the league.
Best advice
There are many local online business directories are websites like Yelp, Foursquare, MapQuest, and YellowPages which can help in listing with your business name, address, and phone number into these directories help visibility, but it’ll also boost your local SEO.
3. Local link building
Link building is the most essential factor when it comes to SEO. We are not talking about local directory backlinks. Link building is something which search engines value a lot. So it needs to be executed very specifically.
Best advice
Find local backlinks from the local renowned clubs like Lions, Rotary, Toastmasters and a single backlink from such place can boost your website. This strategy works on most of the websites. These backlinks update Google that you are connected to the local community, Also make sure to link are contextual and not paid.
Over to you
Above 3 tips can make your website rank faster, provide you more lead locally and have a solid base in your local SEO strategy. SEO changes very rapidly and it’s uncertain when Google will announce new features on its local SEO. That’s why it’s essential to continuously stay on top of local SEO.
About The Author:
JoelHouse is CEO and Founder of JHSM. He has helped many companies which are looking to do the best in SEO and Digital Marketing. Joel likes reading books and has been studying, growing in digital marketing from the past 10 years.
An area page is a landing page comprising of distinctive and creative content about a particular place or city that your business works for. Area pages exist mainly to raise a company’s web presence by appearing on search engine results pages for relevant area page searches. It’s an independent page to be found on a website, which aims a specific geographical marketplace.
Probing into the significance of Area Pages
Area pages assist in improving your rankings in Google spontaneously. Your prospect visitors normally search for service plus a city, and even if they don’t write a city, Google will bring the results based on the locality that they’re probing from. If you want your business to be found in places other than the one you are located in, then the area pages are very crucial.
Basically, area pages are merely extra content, and more content equals more stream of traffic. But if the page is done well, it can enhance a whole new market to your customer. If your company show off positive appraisals on Yelp, Facebook, and Google+, you can also use area pages to blow into a rival company’s business.
Do Area Pages Really take part in enhancing the website ranking?
Let us take you to our work, just to make you understand that Area pages really matters. We would like to reveal some of our secrets to prove whether area pages add to the ranking of the websites or not. We have developed cargo websites for sending cargo from the UK to Pakistan, India and South Africa. The services provided by us were quite efficient but initially, lack area pages.
Our Services to the Cargo Clients
The websites we have developed regarding cargo has now been one of the first three sites on the Google search. Nifty. Huh? But it’s not an easy job. For most cases, it takes years to achieve this progress. Let’s get into it.
Elaboration of steps taken to manage the sit
The first question under which we started our work was that what types of topics would our target audience search that we’d want our business to get found for?
Initially, this was not a matter of area pages, we just focussed on the keywords research which would be applicable to the whole site. The difficult part in the research was to find out which keywords will be able in bringing the organic traffic. We cited the best keywords for the services we provide but didn’t concentrate on the service area pages.
We tried to add maximum information about the services we offer such as air cargo, sea cargo etc. Then we added the business partners to make an effective impact on the customers. Although, the content we added was fairly weighty having proficient involvement of keywords.
Addition of Service Area Pages
The effectiveness and attraction of organic traffic was still a goal to be achieved and we then added the service area pages. We are offering cargo services from the whole UK to Pakistan then we added service area pages of major cities using the keywords like cargo to Pakistan from London, Cargo to Pakistan from Birmingham, Cargo to Pakistan from Hertfordshire, such as these keywords was missed in the initial keyword research.
The added Content to Service Area Pages
Content being an integral component of the site was the first to look for the thing in the area pages. What we look for is the use of keywords in the title and the Meta description. A few line content was added to the service area pages and three images of a specific area with keywords added to alt tags were all in all structured for a service area page.
The Outcome of adding service area pages
The results we got from adding service area pages were stunning. In just 45 days the client site started to rank in the top three results for all area related keywords. The overall traffic increased up to 38% and the conversion rate also got improved.
The increased Click through rates
The Click Through Rate (CTR) measures how people who see an ad end up clicking on it. The main things that have an impact on the CTR included the quality of the imagery, ad positioning, and keywords. The increased click-through rates eventually increased PPC score due to ad relevancy resulting in less spend in PPC. The audience targeting was the major factor in the success of the PPC campaign.
With that being said, we implemented some proven methods of increasing CTR fast. First off, we dial in our audience targeting. It’s by far the biggest shaping factor to increase CTR and whole profitability. On the off chance, we have targeted the wrong audience, it would have left us with a terrible CTR and expensive conversions.
Next, we adjusted our display ad creative. We kept testing it until we found the one that drives the most clicks. Finally, after implementing these tips, and we have boosted the chances of landing more clicks and conversions.
In conclusion, we can say that area pages occupy their own significance in a website. They not only have a positive impact on the visitors but also assist in an increase in the website ranking of our clients. This strategy ranked our client’s website as one of the first three results of the Google search. Same tactics are adopted for similar clients that are of ATOZINDIA and CARGOTOAFRICA.
About The Author:
This article has been written by Abbie Ella. She has been working in Digital marketing and is responsible for drawing up long term marketing strategies for websites. Currently, she is working for Phedratech Online Solutions and has had a chance of working in many different niches.
Do you have a business website? Are you running an online business? Well then, is it ranked on Google? If not, then that’s why you aren’t generating enough traffic. Failure to getting our sites ranked is a pretty common problem seen in this world. Therefore, as a B2C and B2B digital marketing expert, I have come up with a short guide coming from my vast experience with international B2B marketplace to provide you with website optimization tips that can increase your chances of getting ranked.
The strategy used to optimize a website is known as SEO (search engine optimization). SEO friendly sites are always more likely of getting a better rank. However, due to Google’s constant rollout of algorithm updates, you still have to be on your feet to make the necessary alterations. Yet, after going through all the updates and predictions for the year to come, I’ve come up with essential power tips to help you optimize your business website.
1. Make Sure your Site is Mobile-Ready
In March 2018, Google announced that websites that are mobile-friendly would experience an increase in the crawl rate of their website. This was called the mobile-first indexing update. This update was expected as in 2019; it is probable that around 63.4% of the world’s mobile users will access the internet through their cellphones.
After looking at the following researches, it would be a foolish step to ignore optimizing your website for mobile. Other than that, you also have to make sure that all your content is viewable in all types of screen sizes. This means that you have to focus on your image size and page layout. Remember, if you want your site to land up anywhere on the first page of Google, mobile optimization is crucial.
2. Create Exceptional Content
The algorithm updates of Google in 2018 revealed clearly how much this search engine is focusing on the quality and authority of the content available on a website. Google has dedicated its search engine for its users. That means, if you’re publishing average content just to keep your blog active then that isn’t going to work.
If you really want to optimize your content so that it ranks, the first thing you should focus on is the topic. Try writing something on a viral or trending topic to get a good push up the ranking. Otherwise, even if you choose a general theme, your title and introduction are two crucial elements that will prove the authority of your blog.
Many content writers may know how to write, but due to a lack of SEO knowledge, they merely miss the keyword factor. Keywords are what you’ll probably be ranked on. If your content doesn’t have a good keyword density, then even Google’s crawlers won’t be able to give you a rank where you’d wish to be. Keywords are words or phrases that people type in Google searches. There are many online tools that you can use to initiate keyword research. For example, if you use the Google Keyword Planner, you’ll be able to know the number of monthly searches, competition, and even get a slight idea of how much it’ll cost you to run a paid ad on a specific keyword.
Therefore, next time you are about to publish content on your site, make sure it’s high on quality and keyword optimized for better outcomes.
3. Voice Search Is Here, and It’ll Grow!
It’s true that voice search will grow in popularity as years come. Apart from that, you can see many people using Siri and Alexa for their searches and commands. Google, also accepts voice command searches which means that they are working on improving this technology. According to research, by 2020 30% of all the searches will be made without a screen. This research shows that more people will eventually start using voice command, and you better start working on this.
One of the biggest SEO optimization tips for you to know is that all these updates and innovations are focused on to provide the best results on the go to users. Here are a few things you should add on your to-do list if you plan on optimizing your site for voice search.
· Use Conversational Search Queries
Instead of going for the one or two-word keywords, you should focus on conversational phrases. The best way to come up with such keywords is by asking yourself how you’d search for a specific topic in voice search.
· Utilize FAQ Pages
It can get a bit tricky to use conversational phrases as keywords on most of the pages of your site. Especially if you are running an e-commerce business. Therefore, you should have an educational FAQ center to target all these long-tail voice search keywords.
· Focus on Mobile-Friendliness
As I mentioned above, mobile optimization is a crucial element in getting a better rank. However, when we talk about voice search, it’s pretty apparent that the majority will be made through mobile devices. – Another great reason to work on mobile optimization thoroughly for your website.
4. Improve Your UI and UX
UX (user experience) is determined by the quality of your web pages, content, and even speed. If you want to enhance the UX of your site, you have to understand your users, their values, their needs, their limitations, and their abilities. Instead of going for a high-end website that is technical, simple is always better. In addition, here are a few key factors to focus on that were highlighted by an expert by creating the User Experience Honeycomb.
· Valuable
Everything available on your site has to be valuable enough that your users can use it somewhere else.
· Credible
You have to work on making your content credible. Trust is what’ll bring a reader back and encourage them to share on social platforms.
· Accessible
According to The World Bank, around 15% of the world’s population faces some sort of disability. Keeping this figure in your mind, you have to make your site accessible for such people as well.
· Findable
If users can’t find what they need on your site, then you’ve failed to create a good site for your visitors. Work on your sitemap and make sure that the navigation of your site is at its best.
· Desirable
In order to make your content and web pages, you have to increase the number of images, and banners on your site. Your design elements can target the emotions of your target audience.
· Usable
Your site should always be user-friendly. Technical sites are always ignored by users.
· Useful
All the content available on your site should be authentic. In addition, it should answer questions of your users as well as be highly informative.
Once you’re done with enhancing your website’s UX, you should work on the UI. The UI (user interface) design will have a substantial influence on the quality and usability of your site. The crucial elements that bring together this concept are visual design, interaction, and information architecture. Here are the best practices for maintaining an adequate UI of your site.
Maintain a simple interface
Tactically use texture and color
Be purposeful in page layout
Generate uniformity and use common UI elements
Don’t forget the defaults
Create a neat and tidy page layout
Wrapping Up
By knowing the current online marketing trends and SEO strategies that are expected to work in the coming year, you’ll definitely be ahead of your competition. Thought these strategies would take time and effort, you have to work hard on them as your website optimization strongly relies on them. Hopefully, the website optimization tips and trends mentioned above pretty much gave you an idea of what to look out for. So don’t waste any more time and start optimizing to get ranked and boost your organic traffic, which will enhance your lead generations and ROI.
About The Author:
Beatrice McGraw is a digital marketing expert who works for ExportHub – An Online B2B Marketplace specialized in connecting Chinese suppliers. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world.
We all know that Google analytics is the most powerful tool. It has given so many reports for different reports. Yes, definitely this reports helps you to optimize your website. Nowadays SEO is the most important thing in digital marketing. This reports also help to define marketing strategy and SEO strategy for your business.
Website improvement (SEO) is a hotly debated issue that is continually developing. In the least complex shape, SEO is the procedure for getting found in web indexes, for example, Google, Bing, and Yahoo. With any SEO methodology, checking and adjusting are key components. Google Analytics is an extraordinary device to screen SEO activities and in addition help with building up an SEO procedure.
Why Google Analytics?
It gives profitable experiences that can assist you in shaping the achievement methodology of your business. For this, you have to know the subtle elements of what individuals do when they visit your site, to what extent they remain and what all pages do they visit on your site.
Google analytics is a very effective tool which gives you a lot of reports with different features. Nowadays, all businesses are online and to analyze its outcome you have to use analytics tools. It’s free to use, gives accurate data, you can create customized reports as per your business.
There are several reports you have to look for SEO purpose. All this ways are given as below. Go through this reports to success your SEO efforts.
Most Viewed pages
This report will help you to see which page on your site is most visited. You can know about the pages which are less visited and you can make some changes accordingly. You can review that pages and change its content, images, designs etc as per your requirement.
You can also know that sessions, bounce rate, avg session duration for a particular page. For SEO purpose you can optimize the particular page. To see most viewed pages in analytics, Go to behavior section -> overview -> In that see the full report.
Search Terms and Keywords
In analytics, you know the search queries that user typed in search engines and reach your site. This keyword and search queries are the most important. You can add this search queries in the content of your site. Through this report, you can know what the user is thinking about your site. You can read your user’s mind with this report. You can know your website or organization name in many different forms.
In analytics, you can see this report in this way. Go to Acquisition -> Google ads -> Search Queries. You can deep analyze the report by applying the secondary filters.
Referral Paths
This report will show you from which path the user comes to your site. You can know the URLs which refer your site. From the referral URL, you can also get the idea to optimize your landing page. So, this is an area of improvement from an SEO perspective.
To see this report in analytics go to acquisition -> All traffic ->Referrals. You can apply secondary reports. For example, your referral traffic comes from your blog OR any other blog that you posted on another site, you can do changes on that blog to get more referral traffic.
If you want traffic from a blog then you have added more value to your content. You can also define content marketing strategy from this referral reports. So, this way you can use referral paths for your marketing campaigns.
Landing Page & Exit Page
Landing page shows you on which web page user entered your site. In some page of your site has a good amount of conversion rate and in some pages you get visitors but they are not converted in customers. So, you can improve this landing pages.
In the exit page report, you will see the report of the page where the user left your site. The list of URLs where user exit from your site, this list will help you to improve that pages where most of the user will leave your site.
In analytics go to Behaviour -> Site content -> Landing Page/Exit Page. You can compare the previous month/year report and do better analysis.
Site Speed
A site’s speed influences its pursuit positioning since website speed influences client encounter – a pivotal factor Google thinks about when positioning a site page. You can utilize the Site Speed include in Google Analytics to see which website pages need to enhance their pages speed. In analytics, you can see this report in Behaviour -> Site speed -> speed Suggestions.
The Speed Suggestions area offers recommendations on how you can enhance your site speed. To produce the proposals, tap on the cells under the PageSpeed Suggestions section and Google Analytics will take you to PageSpeed Insights – a Google-powered tool which prescribes ways you enhance your site speed.
Channel Grouping for Better Targeting
It’s critical to know where your customer is coming from. But with google analytics, you can know this. Analytics enables you to see a portion of the default channels at first, however, they can be easily customized in order to view detailed categories.
You can also see source and medium where your users are coming. From, this you can optimize your campaigns. Analytics gives a lot of data related to the user, their location, devices, browser, which technology they are using and many more. So, you can make SEO strategy by improving this.
You can know traffic source where your most of customer comes to your site. And these channels are most important to define the marketing strategy for your business. You can see this reports in Acquisition -> All traffic -> Channels.
In Conclusion:
There are lots of factors from where you can make a decision for an SEO perspective. This article is not about Guide of google analytics. Here I mentioned actionable steps to improve your website with the help of google analytics. All your SEO success depends on your analysis and the actions you take. If you have so e-commerce store then google analytics is a must. Nowadays competition in e-commerce business is increased day by day. So, need regular analysis of your site and update your site as per latest custom option features.
Analytics data brings you a lot of value for your SEO strategy. I hope this article will help you to get SEO success for your business. I like to reply to your comments and suggestion. Happy Reading..!
About The Author:
Hiral is working in digital marketing and content writing. She writes on topics like startups, entrepreneurship, e-commerce, digital marketing. She helps businesses to grow digitally with a new horizon. In free time she likes to explore new places and talk with different people.
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.
![[Case Study] How Phedratech Improved Some Of The Clients’ Websites Rankings In Google By Just Adding “Area Pages”](https://www.technicalmindsweb.com/wp-content/uploads/2019/01/website-ranking-in-Google.jpg)
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.