You might be surprised to see a drop in website visits and keyword rankings.
A decrease in lead production can do the same. These can be brought on by a variety of factors, but frequently a shift in your SEO visibility is to blame. Such a shift informs your company that it’s time to review and concentrate on enhancing your SEO strategy. It is needed to take good SEO Services.
You must concentrate on your online visibility if you run a company on the internet. Your products and information about your services will reach a larger audience if you constantly work to increase your online visibility.
No matter your business, your target market, or your objectives, a larger audience will result in higher profits. Search engine optimization is crucial in the digital world.
SEO Visibility
SEO Visibility is the overall percentage of all potential traffic to your website or clicks it might get from a particular keyword in an organic search. And a lot of that proportion depends on how you compare to your competitors in the SERPs.
It’s a crucial metric that shows how noticeable your website is in natural search results whenever a pertinent query is typed in. You won’t be found without it, your conversion rates will drop, and your income will suffer.
SEO Services Should Include
SEO Audit
An SEO audit should be a part of every SEO company’s services. With an SEO audit, your SEO service provider carefully examines your present approach. Your agency will assess your website from an SEO standpoint, looking at where it excels and where it could use improvements.
Although you can use free SEO audit tools, they won’t give your company the same level of information as a team of SEO experts. Because of this, an assessment should be part of SEO services.
If they don’t, it shows that your SEO business didn’t put enough effort and preparation into it. The absence of an SEO audit may also indicate that your firm will not develop a unique strategy for your company.
Competitor Research
You want a competitor analysis with your SEO services, regardless of how specialized your business is. Your SEO firm can find both online and offline competitors with the aid of competitor analysis tools.
This finding can help you refine your plan so you can capitalize on and gain from the weaknesses of your rivals. Although many SEO agencies offer an initial competitor analysis as part of their services. They continuously evaluate your rivals while searching for and identifying chances.
Off-page Optimization
Off-page optimization should be a part of your deal when you pay for SEO services. Off-page optimization in SEO refers to improving elements outside of your website that affect your position in search results. For instance, your position in search results may be influenced by your backlink profile.
For comparison, your backlink profile describes the quantity and caliber of websites linking to your site. When sharing the personalized cookies you created for their wedding, a food blogger, for instance, might connect to your website. For off-page SEO, an SEO firm frequently offers the following as part of its services:
Attracting bloggers and webmasters to your website’s material
Creating shareable material for the blog on your website
Tracking the mentions of your business on social media by consumers and influencers optimizing
On-page Optimization
The definition of SEO services also includes on-page optimization as a key element. Your SEO Company’s on-page optimization efforts are directed at making your website’s features more appealing to search engines like Google.
Several illustrations of on-page SEO service results are as follows:
Updating the search engine’s heading tags, Meta descriptions, and title tags
Examining the internal linking system, redirects, and information design of your website
blueprint creation
Optimizing the pictures on your site in accordance with best practices
Analyzing and selecting pertinent and valuable keywords for your website
examining your site’s usefulness, speed, and design
On-page optimization typically accounts for a sizable part of your SEO services. Because of this, an SEO company is not offering search engine optimization services if they don’t give on-page SEO, which
Monthly Reports
Having open communication is crucial when it comes to SEO services. Partnering with an SEO company that offers regular monthly reports is essential because you want a company that your team can depend on.
Your company can get a quick understanding of the outcomes of your SEO strategy with the help of an SEO report. Your summary might discuss, for instance, the organic traffic, the conversion rate, and the positions in search results.
Your SEO Company’s services ought to include time with your assigned account manager in addition to a monthly report. Your team can discuss your report one-on-one, pose questions, and more when you regularly meet with your account manager. Briefly put, regular talks keep you and your team on track.
E-commerce businesses are continuously evolving and competition is intensifying, making it necessary for businesses to find new ways to stay ahead of the competition.
In such a competitive environment, generating leads becomes a crucial aspect of any business. One of the most effective ways to generate leads for an e-commerce business is through Search Engine Optimization (SEO).
The importance of leads in any business is paramount. Leads are potential customers who have shown interest in your products or services, which means they have a higher probability of converting into actual customers.
Generating leads helps businesses build a strong customer base, which, in turn, results in higher sales and revenue. In addition, leads are a vital metric for measuring the success of any marketing campaign.
There are various ways to generate leads, such as social media marketing, paid advertising, email marketing, and search engine optimization.
However, SEO is considered to be one of the most effective and cost-efficient ways to generate quick e-commerce leads. The reason behind this is that SEO helps businesses attract potential customers through search engines, making it easier for them to find the products or services they need.
Why Leads are important in any Business?
Leads are important in any business because they are potential customers who have shown interest in the products or services offered by a business.
Leads are the first step in the customer acquisition process and play a critical role in the growth of a business.
Here are some reasons why leads are important in any business:
Increased Sales:
Leads are a key driver of sales in any business. Without leads, businesses would struggle to attract new customers and grow their revenue.
Leads help businesses identify potential customers who are interested in their products or services, allowing them to tailor their marketing efforts to convert those leads into paying customers.
Cost-Effective:
Generating leads is often more cost-effective than other forms of marketing. For example, lead generation through the best SEO services or social media is often less expensive than traditional advertising methods such as print or TV ads. This makes lead generation an attractive option for small businesses with limited budgets.
Better Targeting:
Leads allow businesses to better target their marketing efforts. By knowing more about potential customers, such as their demographics and interests, businesses can create more effective marketing campaigns that are more likely to convert leads into customers.
Improved Customer Relationships:
Leads provide businesses with the opportunity to build relationships with potential customers. By engaging with leads and providing them with valuable information and resources, businesses can establish trust and credibility, making it more likely that those leads will become long-term customers.
Competitive Advantage:
Generating a steady stream of leads can provide businesses with a competitive advantage. By consistently attracting new customers, businesses can outpace their competitors and establish themselves as leaders in their industry.
How to generate quick Ecommerce leads through SEO.
Keyword Research:
Keyword research is the first and foremost step in any SEO strategy. The goal of keyword research is to identify the search terms and phrases that potential customers use to search for products and services in your industry.
Conducting thorough keyword research is essential for optimizing your website’s content and structure around the keywords that your potential customers are using.
Content can take several forms, such as product descriptions, blog posts, videos, infographics, and images. When creating content for your e-commerce website, make sure that it is optimized for search engines.
Use your target keywords in your content, but avoid over-optimization, which can lead to penalties from search engines.
On-Page Optimization:
On-page optimization involves optimizing individual pages on your e-commerce website. On-page optimization includes several elements such as title tags, meta descriptions, header tags, and image alt tags. These elements provide valuable information to search engines about the content on your website.
To optimize your e-commerce website for search engines, ensure that your title tags and meta descriptions include your target keywords.
Use header tags to break up your content into sections and make it easier to read. And use image alt tags to describe your images and provide additional information to search engines.
Technical SEO:
Technical SEO involves optimizing your website’s structure and performance. Technical SEO includes several elements such as site speed, mobile optimization, SSL encryption, and structured data.
To optimize your e-commerce website for search engines, ensure that your website loads quickly and is mobile-friendly.
Use SSL encryption to secure your website and protect your customers’ information. And use structured data to provide additional information about your products to search engines.
Link Building:
Link building is the process of acquiring links from other websites to your e-commerce website. Links are important because they signal to search engines that other websites consider your content to be valuable and informative.
To acquire links for your e-commerce website, create high-quality content that other websites want to link to. Reach out to other websites in your industry and ask them to link to your website.
And participate in online communities and forums to build relationships with other website owners and acquire links.
FAQs about E-commerce SEO:
What is e-commerce SEO?
E-commerce SEO is the process of optimizing an online store to increase its visibility in search engine results pages (SERPs) and attract more traffic, leads, and sales.
E-commerce SEO includes several elements, such as keyword research, content creation, on-page optimization, technical SEO, and link building.
Why is E-commerce SEO important?
E-commerce SEO is important because it helps online stores attract potential customers and generate leads. By optimizing an online store for search engines, businesses can improve their visibility in SERPs and increase their chances of being found by potential customers. This can lead to more traffic, more leads, and more sales.
What is keyword research in E-commerce SEO?
Keyword research is the process of identifying the keywords and phrases that potential customers use to search for products and services in your industry.
Keyword research is a critical element of e-commerce SEO because it helps businesses optimize their online stores for the keywords that are most relevant to their target audience.
What is content creation in E-commerce SEO?
Content creation is the process of developing high-quality, informative, and engaging content that is optimized for search engines.
E-commerce websites need to have high-quality content, such as product descriptions, blog posts, videos, infographics, and images, to attract potential customers.
What is on-page optimization in E-commerce SEO?
On-page optimization is the process of optimizing individual pages on an online store to improve their visibility in search engine results.
On-page optimization includes several elements, such as title tags, meta descriptions, header tags, and image alt tags. These elements provide valuable information to search engines about the content on an online store.
What is technical SEO in E-commerce SEO?
Technical SEO is the process of optimizing the structure and performance of an online store. Technical SEO includes several elements, such as site speed, mobile optimization, SSL encryption, and structured data.
These elements help search engines understand the structure of an online store and provide a better user experience for potential customers.
What is link building in E-commerce SEO?
Link building is the process of acquiring links from other websites to an online store. Links are important because they signal to search engines that other websites consider the content on an online store to be valuable and informative.
Link building is a critical element of e-commerce SEO because it helps businesses improve their visibility in search engine results and attract more traffic, leads, and sales.
Conclusion:
In conclusion, leads are a critical component of any business, as they play a key role in generating revenue and establishing a competitive advantage.
By understanding the importance of leads, businesses can develop effective marketing strategies that drive growth and success. Generating leads is crucial for the success of any e-commerce business.
By conducting thorough keyword research, creating high-quality content, optimizing on-page elements, performing technical SEO, and building quality backlinks, you can improve your leads.
It is virtually impossible today to build a business’s online presence without proper SEO. You need it to serve various imperative purposes, including driving traffic to your website and retaining the current crop of customers.
That said, you might have trouble reaching the top of search engine rankings even with a good strategy owing to certain common technical SEO issues.
What is Technical SEO?
Technical SEO refers to ensuring that a particular website complies with the technical requirements dictated by modern search engines.
It pertains to website and server updates that can directly affect your webpage or site’s indexation, crawlability, and search engine rankings.
One should not conflate Technical SEO with components like keyword research, analytics, and backlink development. Integral elements of Technical SEO include sitemaps, metadata, title tags, 301 redirects, and HTTP header responses.
It is essential to nail the technical aspects of SEO if you want to create a better search experience. Unfortunately, most website owners remain clueless about their presence until the damage is irreversible.
Common Technical SEO Issues
1) Missing XML Sitemaps
Your site needs an XML sitemap to help search engines like Google crawl and learn more about the content of your web pages. If a site is missing its sitemap, Google will have a tough time understanding the hierarchy or content of your pages.
To know whether your site possesses a sitemap, you can start by typing your domain name into Google with the following – ‘sitemap.xml.’ If your sitemap doesn’t exist, we suggest using a developer or tools like the Yoast SEO plugin to generate it yourself.
You can use online tools to generate sitemaps.
2) Issues with Robot.TXT
If you find your site isn’t indexed by Google yet, this may indicate something is wrong with the robots.txt file. Spiders read such files to ascertain whether they have permission to index a site’s URL or not.
A missing or misconfigured robots.txt file can devastate your site’s organic traffic.
To detect this issue, type ‘yoursitename/robots.txt’ into the search bar and keep an eye out for ‘Disallow:/.’ A Disallow line means that Spiders aren’t allowed to index your webpage. We recommend seeking a developer’s assistance to fix this issue immediately.
3) Obscure URLs
Illegible URLs are a common technical SEO issue. Suppose you have a URL that ends with ‘..index.php?p=256789’; you should probably do something about it, as it isn’t user-friendly. You want your URL to convey your site or web page’s message to potential visitors.
We suggest creating more comprehensive URLs. You can start by adding keywords to them. Avoid using long URLs.
Ensure they are shorter than 70 characters instead. Implement a sub and single domain. Only use lowercase letters. Finally, use hyphens instead of spaces to separate words in them.
4) Absent Alt tags
Alt Tags are HTML attributes that describe an image’s content. They are important if an image fails to render properly on a webpage. They are also important in reinforcing a targeted keyword by assisting crawlers in deciphering information associated with a particular page.
This goes without saying, but a missing alt tag will result in crawlers failing to understand page information. Fortunately, adding Alt tags to images is simple. You must search the HTML code’s image component and insert the alt tag.
5) Improper Site Indexing
If a search input for your brand name does not return results for your website, this may indicate an issue with the site’s indexing. To Google, an unindexed site simply doesn’t exist. As a result, your site won’t pop up on search engines, let alone rank higher on them.
If you find out that your site is not indexed, immediately add your URL to Google. Also, make sure important pages of your site aren’t being blocked by the robots.txt file. Moreover, verify if you have accidentally implemented a NOINDEX meta tag.
6) Misconfigured NOINDEX
A misconfigured NOINDEX is a typical SEO issue with devastating results. It is quite common for developers to NOINDEX many files while the website is still in development. However, it is essential to remove all NOINDEX tags once the website is live. Failure to do so will severely impact the search visibility of your website’s pages.
Moreover, an inappropriate NOINDEX will wipe out all your pages from Google’s index. This is a serious problem. NOINDEX tags must be removed to facilitate your site’s visibility on search engines.
You can check for such tags by right-clicking on your site’s main page and selecting ‘View page Source.’ Later, use the ‘CTRL+F’ command to search for lines that read ‘NOINDEX’ OR ‘NOFOLLOW.’ You can use auditing tools to find such tags and take the help of a developer to remove them.
7) Missing HTTPS Security
With data breach incidents reaching new heights, site security has never been as important today.
A site with no HTTPS security will return a gray or worse–red background with a visible ‘Not Secure’ alert. You don’t want your visitors to find your site in such a state as it will immediately result in them bouncing.
To add HTTPS to your site, you must obtain an SSL certificate from a legitimate certificate authority.
SSL certificates can be bought from several prominent hosting providers. Once your site converts to HTTPS, your domain’s name will feature a ‘Secure’ prefix on your browser’s search bar.
8) Slow Loading Speed
Slow website Speeds have a direct correlation with poor SEO performance. It is also a primary culprit behind an increased bounce rate.
“No visitor has the patience to wait around while your webpage takes its sweet little time to render fully. Your site’s speed is integral to a better user experience,” says Cristian Ward of Sandiegoseo.company.
You can use tools like Pingdom or Google PageSpeed Insights to monitor and identify issues bringing your site’s speed down. This issue can be fixed by compressing images, utilizing browser caching, or reducing JavaScript.
See how we have optimized our website to load in just 2 seconds.
We recommend seeking expert advice from developers to adopt the best possible fix for your site’s loading problems.
9) Title Tag Issues
Issues with Title tags are the most prevalent technical SEO issues. Problems like needlessly long titles and duplicate and missing title tags can create problems for your site’s visibility in search engines.
Your Title tags exist to describe your page content to potential visitors in a bid to entice them into clicking on the link.
Hence, we suggest making the message of your webpage clear with a simple Title Tag. These tags should not exceed more than 70 characters. A title with 60 characters max should suffice. We recommend putting the targeted keyword at the beginning of your title tag.
10) Broken Links
Broken Links will prevent your website from being indexed or crawled by search engines. Broken links are extremely common in large sites that harbor several pages. So, you can expect a few broken links here and there.
However, a site with over a dozen broken links is a dire issue that needs attention immediately.
A broken link will not only affect your website’s page authority negatively but also result in your site losing its appeal in the eyes of users. You can ferret out broken links using Google Search Console and selecting the ‘Crawl Errors’ option.
You can also use online broken link checker tools to check for dead links.
Here you will know which pages are returning a 404 error. You should fix them as soon as possible to allow search engines to crawl and index pages again.
11) Not Optimized Mobile Website
A major chunk of traffic experienced by websites globally comes from mobile. As such, you want a website that is appropriately optimized for mobile devices.
This is all the more important today because of Google’s gradual implementation of its mobile-first index endeavor, wherein the search engine intends to rank websites based on their mobile versions.
See how we have optimized our website for all devices.
Therefore, ensure you have a website with well-optimized, readable pages on mobile devices. You can use several tools to verify your site’s appearance on different mobile devices. According to your findings, make design changes that make using the site convenient on smartphone screens.
12) Incomplete or Unclear Meta Descriptions
You need clear meta descriptions to help users ascertain the topic of your web pages. Meta descriptions that end with ellipses aren’t user-friendly and do not serve any purpose in improving your site’s rankings.
They should describe the content of your page in up to or under 160 characters while also featuring your targeted keyword.
Ensure your page has meta descriptions or at least complete descriptions. Make sure to update these descriptions with the changes and updates your page has undergone. Also, ensure your meta descriptions can uniquely be attributed to your page.
13) Redundant Content
As more people use content management systems and popular SEO practices worldwide, websites are bound to contain duplicate content. Such content can confuse search crawlers, resulting in your target audience being served with incorrect information for their search query.
Several reasons are attributed to the prevalence of duplicate content. It may be due to the same content appearing in different languages on international site versions, or it can be something as simple as content borrowed heavily from competitor pages.
It is imperative to keep your content as original as possible to avoid this issue. This problem can be solved by correctly utilizing hreflang tags, implementing correct rel=canonical, or just checking content for plagiarism.
14) Insufficient Content
The content on your site is integral to its SEO performance. While good content can greatly favor your site, poor content can kill it. It is well-established that lengthy pages with dense content rank higher than short content and barely cover any important information.
If you grace your webpage with content, ensure it is adequately detailed with relevant information about the targeted keyword.
Divide the content into several sections using sub-headings. Also, try using long-tailed keywords to characterize these sub-headings.
The Bottom Line
The problems mentioned above are some of the most prevalent technical SEO issues plaguing websites worldwide. These are problems that need to be addressed before they have the opportunity to affect your site’s visibility online negatively.
These issues are easy to fix with many intuitive solutions that will put your site back on track, thus helping you win new customers and build a strong online presence. We also suggest seeking expert advice when handling some issues to avoid further aggravating the situation.
Knowing is the first step in solving a problem. Now that you are aware of the common technical SEO issues that can derail a site’s rankings, you will be better prepared to tackle them if such problems arise.
Frequently Asked Questions
Q1. What Are the Different Types of SEO?
There are three major types of SEO. Firstly, On-Page SEO refers to components such as blogs, product descriptions, web content, etc.
Furthermore, we have Off-Page SEO that refers to elements that aren’t directly related to your website, like Backlinks. Finally, technical SEO refers to indexing, crawling, and search engine rankings.
Q2. How is Technical SEO different from On-Page SEO?
Technical SEO differs from On-Page SEO in one key aspect. While On-Page SEO refers to optimization done with the page’s content, technical SEO entails any optimization work done in areas other than the page’s core content.
Q3. What are the Most Commonly Used Modern SEO Techniques?
Some of the most commonly used modern SEO techniques include the following:
An optimizing page for the ‘People Also Asks’ section.
Monitoring a Competitor’s high-ranking pages
Leveraging competitor’s broken links
Optimizing a website for image search
Using PPC testing to boost organic CTR and much more.
Q4. What is the Job of a Technical SEO Expert?
A Technical SEO expert uses his SEO knowledge to evaluate, analyze and modify a website to improve its rankings. Their work is successful if the page they manage ranks high on search engines like Bing or Google.
Many SEO professionals have asked me – is outbound linking well for SEO? Well, there is an ongoing debate about how you should do external linking on your website. A lot of people wonder if external linking hurts the SEO of their website. This week, I am going to help you understand if external linking is good for SEO or not.
Before we go into detail, we will see if external linking has any effect on SEO.
Does Outbound linking affect SEO?
outbound linking is one of those SEO protocols that often raise objections from clients. We see a lot of people mentioning their brand in your article. Some people think it is legitimate while some people cast a little bit of doubt whether it is legitimate or not. There is a great correlation between external links and ranking. Based on SEOmoz’s SEO ranking factor 2011, there was a 0.04 correlation between the number of external links on the page and rankings.
If we take aggregate with all the ranking factors, we will find that more links on the page are not really going to help you with ranking. But, when we consider it along with other SEO factors such as – high-quality content, inbound links, natural link profiles, strong SEO based markup, etc – external links don’t affect search engine rankings negatively.
As an SEO expert, one of my tasks is to look at which sites rank well for both long tail and short keywords, attempting to find recurring elements on the site. Doing such tasks not only gives you a good idea of SEO techniques used by popular sites but helps you put together the most beneficial ranking elements.
You will get an idea of — what it takes to get your own sites rank strongly by looking at the external linking policies of some of the popular sites online. Most of the reputed sites that tend to link out in the body of articles and rank well show that external links don’t negatively affect the ranking of your website.
However, this is not the most compelling argument that external linking is good for SEO. Though your site ranks well and has external links, we cannot say that external links don’t hurt your ranking. It could be possible that external linking was indeed a negative factor, but the weight of other SEO factors are causing the site to rank.
How many outbound links can I use?
You are linking to relevant and quality content by using the external link on your website. If you are using do-follow links to low quality hosting sites that host malware or sell counterfeit products, you can assume that it will have a negative impact on your website ranking.
On the contrary, when you look at outbound links from authoritative websites —- you will find a common theme — where they are linking to informative and high-quality content. This is, in fact, helping the users by expanding the area of discussion. This means, the links that come from authoritative or reputed pages are useful — and are not meant just to push you to buy a product or bolster another pages’ ranking for a specific term.
Another important thing you should know about external links is the number of outbound links. They should never be overwhelming than any given piece of content on a high-quality site. The text should not be stuffed with plenty of outbound links. They should be placed in a limited number at relevant places, resulting in a successful outbound linking.
From the above points, what we can say that external links should be made an element of your on-site content production. However, your users are interested in checking the details if it is relevant and adds value to the user. External linking should not be adopted just because it will help with ranking, but it should be adopted in a fair way so that it doesn’t hurt your ranking. External linking adds a lot of value to your content and should not be overlooked.
Despite the potential benefits it can bring, it is ignored by many people in the community. External links can bring additional traffic to your website and increase brand awareness. If you have got a website with less traffic and you wish to drive huge traffic to your website — placing external links in the content will likely send extra traffic to additional sources. As a result of which, you will be shown up in their analytics as referring site — increasing your brand awareness.
There is another really potential benefit of external linking. External linking helps webmasters track and see who is linking to them and how much traffic they get. By linking to other people’s sites, you increase the chances of linking them back to yours. A lot of SEOs does it and found it to be a good strategy. Before you vomit a bunch of external links, you should pay attention to the linking opportunities. You cannot execute an external linking strategy effectively without having a smart content marketing strategy. So, have a well-planned SEO and content marketing strategy.
What about do-follow and no-follow external links?
Many people have come to me with the doubt – whether they should add a no-follow attribute to external links or not. Well, if you are placing an external link to additional content on your site, it should be a do-follow link. Nofollow links are meant for those sites that you don’t trust. Hence, it should not be applied to external links in your content. Else, search engines won’t trust your site.
Hopefully, I gave a clear answer to the question “Is outbound linking well for SEO?” whatever is the reason behind using external links; you should make sure that they add something valuable to your content. External links should be used in such a way that they leave a positive impact, especially when it comes to traffic.
My only suggestion is – the quality of external links is much important than quantity. If you think you would enjoy having a cup of coffee with a blog or site owner, then it is ‘OK’ to link to that site.
Feel free to leave your comments about this post!
About The Author:
Akash Srivastava is an SEO Consultant. He helps people create or revise their SEO plan, implement it and monitors results. He regularly writes about SEO. He has been in this since 2011. He reads books in his spare time. You can hire him for the consultation only or to do everything.
SEO is a fundamental skill in a digital marketing expert’s arsenal. It might not be crucial to know the more technical aspects, but a good understanding should be imperative. Optimizing a website for organic search shouldn’t just be the responsibility of one or two people; anyone that contributes content should have input and responsibility for SEO. Given the importance of online visibility, working knowledge of SEO is becoming increasingly important. Many businesses that don’t have the resources in-house choose to outsource their SEO to a digital marketing agency that offers search engine marketing as part of their services. However, larger businesses are more likely to hire somebody in-house who comes with an arsenal of digital marketing knowledge, including SEO. If you consider yourselves as a beginner and have been meaning to learn the fundamentals of on-page SEO, then this article is a good place to start your journey.
What is SEO?
SEO is the process of optimizing a website, and its content so it can be easily found and indexed by search engines. Using this indexed content means the search engines can provide users with the most relevant websites when they make search queries. Ideally, if a website or single webpage has good enough SEO, then it will rank top in the search engine results pages (SERPs) for the searches that it’s most relevant to.
How to Make Your Website More Visible in Search Engines
The following on-page SEO techniques can help make your website more accessible to search engines and help it rank higher in the SERPs. On-page SEO is the optimization you can control to make your website more visible to search engines.
Headlines
Those are conflicting opinions when it comes to what the optimal headline length is for SEO. The best thing to do when it comes to writing headlines is to keep them concise so they can grab users’ attention. There is an often-cited rule that dictates that your headlines shouldn’t be longer than 65 characters which are about the length of a headline that Google will feature on the SERPs. But, this also includes your company or website’s name, so if you want your brand to appear after the headline, then you need to write something a little shorter than 65 characters.
Anchor Text
Anchor text refers to the text where you add an internal or external link to a piece of content. Adding descriptive anchor text helps search engines to better understand the context of a webpage’s content. It’s also really helpful for users. Some SEO professionals advise varying anchor text wording as many pages linking to a single page using the same anchor might be regarded as suspicious by the search engines.
XML Sitemap
An XML sitemap is a document that is hosted on your website’s server that lists every page. It’s a way for business owners and marketers to let the search engines know when new pages have been added, or existing content has been updated. This is really helpful if your website consists of pages that aren’t found easily by search engines. If you have a WordPress website, then you don’t have to do a thing as the CMS automatically generates the XML sitemap and submits it to search engines on your behalf.
Internal Linking
Linking to internal on your own website is a brilliant way of indicating that your website has value to the search engines and helps you to rank for certain keywords. However, trying to avoid using too much internal linking as readers will presume that your content is just a link building exercise, and this will reduce trust.
User-friendly Navigation
User-friendly navigation is all about creating a naturally flowing website. Make it easy for users to move around your website so they can easily navigate back and forth. When a visitor arrives on your website, you want them to work out how to navigate it quickly. The navigation of your website explains who you are and helps guide visitors through the journey you want them to make. Your top-level pages should provide high-level information. As they go through the journey and deeper into the structure of your website, the information should become more specific.
Remove Spam
Prevent and remove spam from the comments sections of your website. It’s still extremely common for people to fill these sections with content that contains spam that links back to irrelevant websites. One thing you can do to prevent this from happening is to set the links in your comment sections to “no follow” so that search engines ignore the links.
About The Author:
Lloyd Parkinson is a Content Marketing Executive at Revive.Digital. Lloyd has experience writing content for the purpose of marketing on behalf of B2B and B2C organizations ranging from legal services, insurance brokers, financial services, all the way to the music and entertainment industry. He conducts research and writes about an extensive number of topics. Lloyd aims to educate his readers through his creative writing by providing them with informative and valuable content. He seeks to simplify complex topics for general readers as well as writing technical content for the well informed.
For a business to stand out on the online platform, proper website optimization is of utmost importance. Search engine optimization (SEO) can help you with this task. However, proper implementation of SEO techniques is essential for it to make an impact.
Comprising of on-page and off-page SEO factors, SEO can help you to improve your site’s overall performance and functionality. It can help improve your brand’s visibility leading to more organic traffic. More importantly, it can help your site to rank on the top for targeted keywords, which can help boosts your site’s conversion.
If you are new to the SEO world, then it is important to know which SEO factors you need to avoid, as redundant SEO techniques can do more harm than good. Thus, listed below are a few SEO mistakes that you need to steer clear from.
✔ Keyword Stuffing: This black-hat SEO method refers to stuffing your web pages or blog posts with target keywords that is more often than not out of context. This leads to poor user experience, and in the long run, can get your site penalized by Google.
✔ No ALT Tag for Images: Also known as ‘alt description,’ ALT tags are used for images as a text alternative for search engines. Since search engine robots can’t interpret images, they are not able to index them, which affects your site traffic. Thus, if you want search engines to better crawl and index your website, then make sure to add ALT tags for all images.
✔ Boring Content: Be it any online marketing campaign (SEO, social media or PPC), content plays an important role. If your site’s content is not interesting or relevant, it will lead to a higher bounce rate. As such, to improve customer engagement and reduce bounce rate, writing high-quality and interesting content is essential. Also, update your site’s older content for better traction.
✔ Website Not Responsive: According to the recent Google update, it is mandatory for all websites to be mobile-friendly. With the rise in the number of smartphone users, Google wants websites to offer superior browsing experience to all users, irrespective of the device being used. Thus, if your site is not responsive, you are not only losing potential customers but it also negatively impacts your site’s ranking on SERPs.
✔ Web Browser Testing: Likewise web-browser testing is also important. Since different users use different browsers to surf the internet, by checking your site’s compatibility with browsers, you are ensuring your site is easily accessible to all, and at all times.
#Conclusion
SEO can make or break your website. It is for this reason, implementing the best SEO practices is important. Thus, check out the infographic below to know what are the top SEO mistakes you need to fix right away. Plus, for more information on how to fix these mistakes effectively, you can read this entire guide.
Take a look!
25+ Common SEO Mistakes That Are Killing Your Website[Infographic] by the team at HostingClues
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.
We love to create awesome websites for small businesses! It is our passion and goal to help as much as possible people with a beautiful online presentation that represents who they are and what they stand for.