The Increasing Importance of Animation

The Increasing Importance of Animation

The animation is the process of designing, making layouts, drawing and the making of the exact sequence which is implemented into the multimedia and gaming product. Animation exploits and manages the still images to create the illusion of motion.  The person who performs all these tasks is known as an animator. The use of the several computer technologies which are capturing the still images, and then designing them according to your desired sequence.

The term multimedia is used to describe the combination of audio and visual materials which are gathered from different sources and then combined added into a single combination. A multimedia final product is a mixture of text, sound, visual, colors, graphic, videos, and animation. In other words, multimedia is used for the visual and the audio materials into an individual common presentation, which can easily be played on the desktop with digital video, internet, streaming audio, web technology, data projection, and video system. The entertainment industry of this era, for instance, fil and TV industry has gained new hype because of the evolution in animation, multimedia, and graphics. Advertisement on television, cartoon shows, model designs and presentations, all are utilizing the platform of animation.

Types of animation:

1. Traditional animation:

Traditional animation involves the animators who draw characters by hand for each of the single frames. If you love to draw with pencil and paper, then you are definitely going to like traditional animation. It’s kind of interesting approach for animation. In the traditional animation, the animator draws the characters with their hand on the frame from which illusion of motion is created. The 2D animation involves the creation of numerous pictures and then feeding those pictures into the plastic cells, hand painting the pictures and create the animated sequence on the painted backgrounds of the images.

2. 2D animation:

The creation of the animation in the 2d space with the support of digital technologies is known as digital 2d animations. There is no need for digital models you just have to create the frames. You can create 100s of drawing and can animate them to show some motion which is technically known as 2D animation. With the help of adobe flash player, animators can reduce the numbers of pictures which once was used in greater number. This will help them to make 2D animation easier.

3. 3D animation:

If you are interested in the making of the imaginary characters into the real ones. The journey from imagination to reality is called 3D animation. The digital 3d animation is much easier to draw and they are also famous in the video making industry. By utilizing computer software, 3d animated images are being used to create short films, movies, and television advertisements. The future career of 3D animation is bright and successful. Different Custom Animation Maker Online tools can help you to create 3D animation easily.

4. Stop-motion animation:

By utilizing the one by one frame technique, the physical static is moved in different directions. Stop motion animation is present since the evolution of the puppets. There is a list of movies which are made with the stop-motion animation method.

Reasons why animation is important in storytelling:

  1. Animations bring us back to the golden days of our youth.
  2. The magic of the film is being blown through the spell of animation.
  3. The world is described as a vibrant, lush and marvelous place.
  4. The opportunities in animation are infinite.
  5. The animation art from continuously pushes the limits of film making.
  6. The animation is not limited for the people of a specific age, it can be enjoyed by people of every age.
  7. Animation can make us laugh and cry at the same time.
  8. It gives you the pleasure of pure joy with its traditional movie music.
  9. Even with the simplest representation, it can draw the attention of the audience easily.
  10. No other medium can compete with the charm of animation.
  11. There is a long list of different styles.
  12. It helps to gain the attention of the maximum audience swiftly.

Some animation facts you have never heard before:

1) Do you know that Disney’s big hero 6 was inspired by the Marvel comic which was created back in the 90s known as Sunfire and big hero 6?

2) The scenes in Shrek when princess Fiona burps were written after the recording session where Cameron Diaz burped after drinking Coca-Cola.

3) In the cartoon, Dexter’s laboratory, the last name of his family was never revealed.

Conclusion:

The animation is playing a vital role and people are loving the animated characters more than the real ones.

About The Author:

Megan Max is a fresh graduate in animation from a well-esteemed college in the USA. She has a passion to work in one of the most reputable animation company. A passion for animation coupled with a creative mind makes her an amazing animator and designer. Social Accounts TwitterInstagram


 

Top 15 Digital Marketing Tips to Increase Customers Base in 2019

Top 15 Digital Marketing Tips to Increase Customers Base in 2019

Emerging technologies, new trends, and the demand to optimize the digital content will definitely tighten the noose for digital marketers for 2019. The digital marketers design strategies and tactics to increase the customer base in the highly competitive market.

Well, we do not want to scare you or make you get intimated to read the blog. But we have facts, figures, and above all reasons to predict the hard-hitting trends this year. So, there is a lot at stake (due to the emerging trends) which even the smartest marketer will look for.

One more thing to remember, if these trends are properly examined and put to use correctly, they will increase the business and reach out to the maximum people for sure. These changes do have a chance to increase the customer base for any company.

Here we want to share predictions from the smartest minds who are ruling digital place for long and can share the estimates which are mostly correct and reliable to add numbers in the existing customer list.

#1. trend to follow

This year, SEO will move to voice search

This is not guessing, but the fact. There will be 100 million estimated sales for smart speakers which will provide voice assistance to the searchers.

So, move over old SEO with the issues of typing, reading, and navigation.

Voice search will be the new SEO thing which the marketers need to understand. Here you will find your target audience or maybe your audience will shift to the smart speakers.

Fix a spot for yourself in the voice results to increase client base.

#2. the trend will be to welcome AI

The core lesson in learning tips for digital marketing is to do your homework before even starting with the approach.

So, AI or Artificial Intelligence will be the solutions or cure for all kind of issues in the digital marketing scenario. Building audiences or data acquisitions, all will be done with the AI to get the quick fix solution and accurate results.

The new entrants whom you need to reach with your message or those who are visiting your website for the first time; you can find details about them with AI. Welcoming AI will give you information about these people and will increase your client list.

#3. brands will become community/ family with social media

The ideal place to connect with customers and clients is social media. Companies can build their brand power on social platforms like LinkedIn, Facebook, Pinterest and so on. But it is tricky to use them to market themselves on these social media platforms.

Even the expert professional will agree on it; digital marketing is not at all easy; it is always evolving and never sticks to one evergreen path or route.

This prep with social media will help to understand the upcoming digital market trend for 2019 which will be complicated and more intense for sure.

But this is the place where almost everyone has their profile on.

Some other channel or branch of social media has profiles which have not visited your website and is unaware of your presence.

If you reach them in these social media platforms, they will add up to your existing client list and is the vital step or digital marketing tips to increase your client base.

#4. LinkedIn will become more popular

It will boost the users’ trust and no sentiments like #delete Facebook for their data breach or data sharing issue. It is no longer a resume sharing platform but has already started emerging as a brand engagement site.

With so many profiles created every day and people visit them frequently, your presence here will not go unnoticed.

Although most of the companies have their profile on LinkedIn, try to be active and reach to maximum people. The more you reach out to people, the more popular you are and so your digital presence increase which will result in increasing your customers who will reach out to you.

#5. Facebook will work to shape the watch platform

You have a Facebook profile and yet do not get the desired results? Well, we tell you why.

Facebook is all gearing up to post and also prioritize videos and content that will have the potential to trigger engagement and create community. Facebook Watch Parties is something that every digital marketer needs to know and use it to increase the client list. will need to know as it will be promoted by Facebook into their 2019 social media strategy.

#6. Embrace Controversy

Voicing their opinions on the controversy will be the trend and so if you are still wondering why Salesforce took stand for the business tax to help overcome San Francisco’s homelessness problem you got the reasons.

These strategy/ strategies made them quite popular and created an image which everyone appreciates. Voicing one’s belief and right opinion creates the connect and people like the brand image instantly.

This is the time to reach and maximize the volume of people who are already hooked to the cause. This will give instant recognition and help to identify and reach people.

#7. Predictive Analysis Will Help to Shape the Campaigns

This will save a lot on budget and valuable resources of the campaigns. Predictions will be based on data, studies, researches and other information which the digital marketers will integrate and put them to use.

You will be meeting your target audience through the predictive analysis and will be able to explain yourself much better.

#8. Emails Will Not Only Be Used as Circulars

This year, emails will get their long due attention.

The best part about emails is that here the individuals have finally won over the algorithms and so will be freely used to grab attention.

While putting them (email) to use for distribution strategy; the trend by expert marketers is to land in the client’s inbox to announce their movement.

In the age of Facebook live, AI, and video, emails will be smart, conversational and attention seeker communication which hardly anyone will let go unnoticed.

It is also a fact that people like to receive meaningful emails in their inboxes and slowly they get accustomed to it. Once the relation is established, you do increase your client list.

#9. Web Design to Be More Responsive

There is a constant push to present the smartest web design, and those with the prompt and immediate response will be the winner. They are the smartest move to catch the attention and rope in new people who want to respond to their queries.

Mobile compatibility is a must feature for the web designing and user engagement will be enhanced if there is plenty of useful content which will be able to catch the attention of the searcher.

As most of the searches are now made with mobiles, you need to create websites which are compatible with the device. This guarantee your website to appear on the search engine results and so more and more people visit you; finally increasing numbers to your client list.

#10. SEO will not fade away; in fact, organic SEO will be more than welcome

For this, retargeting your audience will be a smart move. If you fail to grab the attention the first time, do not feel shy to reach them with the next move. Organic SEO will never fade and will continue generating the desired results.

The second knock might seek attention from the client and you will be getting the attention you long for.

#11. Trust and Transparency Will Be Applauded

The Digital platform is the most responsive platform and we have seen the reactions and sentiments to the Facebook privacy practices and Google+ data issues.

So, digital marketers will carve out plans and strategies to build trust and transparency before making an attempt to make sales.

It actually has a great impact on the goodwill of the company and people want to do business with those having a clear image and reputation.

To receive and reach out to the people in the digital platform, your image is the most important thing. Once tainted, it takes a lot of time to repair and reconstruct which has an adverse effect on your customers.

This year, the maximum celebrated sites will be those having a good and clear image. To make it successful, try to avoid controversies and build trust in your customers.

#12. precision marketing will be common

If you are still not familiar with precision marketing, then work on it.

It is the process with which the marketers target or better hyper-target their audience with information based on their behavior, needs or requirements and their past purchases.

But it is not to be confused with the automation; as it is much deep and requires research and study.

Marketers calculate their ROI easily with precision marketing. And ROI is increased only with an increase in the number of customers. With precision marketing, you can rope in many new customers with accurate results.

#14. sales and marketing team will continue to cross their path

The thin line between them will still exist and they yet will continue to cross each other’s path. But the marketers will tactfully deal them and get the results by dealing them separately.

So, nothing wrong if the Marketing pros work to become sales experts and modern sellers perform to become marketers.

It is often misunderstood that both cannot work tighter, but the fact is if practiced perfectly, they do increase the customer base. However, to do so, you need to study and then curate plans and strategies to get the job done.

This year there will be a rise in such trends to increase businesses for sure.

#15. More organizations will acknowledge customers cultural DNA and beliefs.

This is the way to connect and build a relationship with the clients.  they also increase affinity and association between like-minded customers and the company and therefore results in making communities. These communities will further increase the recognition for the brand and then emerging with a strong and powerful brand image.

Once a powerful brand image is built, the number of clients will multiply itself as the attention shift is always towards quality in the digital market.

Digital marketing is a complicated game, and even the experts still claim to learn it.

Still more trends to follow

2019 will be full of aww moments and will keep the digital marketers on their toes. They will learn, reject, and still learn because the thumb rule for 2019 will be that what was selling last year will not work this year for sure.

So, if you have a plan to increase your client list this year, improving your image, performance, and tactics will defiantly get the numbers to increase in your client list.

About The Author:

Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.


 

What Can a Digital Marketing Agency Do for You?

What Can a Digital Marketing Agency Do for You?

Digital marketing. If you run any kind of business, then the importance of those two words cannot be ignored.

For the past few decades, the world has very much shifted into a digital age, with humanity’s want for instant communication/research/answers only growing with every technological advance.

If your business is isn’t online, then it might as well not exist. While that sounds harsh, word of mouth and physical ads just don’t have the effect they used to. If someone wants to find a particular business, all they need to do is tap a few times on a phone or laptop, and they’ll be given hundreds of different suggestions. Are you one of them?

This kind of marketing encompasses a lot of different areas, and while you can do them all yourself, it can be tricky to stay on top of. This is where a digital marketing agency comes in. Each one will offer a different amount of services, but generally, they are there to help you and your business compete in the digital landscape, whether with a new website, helping it rank on search engines, having an impact on social media or perhaps giving your brand the refreshed design, it needs.

With all that in mind, let’s have a look at what a competent digital marketing agency can do for you!

What is Digital Marketing?

In layman’s terms, digital marketing is data-driven and more targeted marketing through various technologies. The phrase itself covers a multitude of different digital media, but the common theme is creating well-organized, online marketing strategies that deliver results in real time. The main benefit of these kinds of marketing is that there’s little to no guesswork involved. With results that are almost instant, strategies can be adjusted quickly to make them as useful as possible.

The best way to get that effectiveness? Hire some experts to do it for you.

Improving Your ROI

ROI or “return on investment” is something that you always want to be improving where you can, and your marketing is no exception. The right digital marketing agency will provide you with a noticeable improvement in this area which will mean one crucial thing: more profit for you.

A good agency will always be testing and checking their methods to make sure they’re as efficient as possible and to get you the highest return on your investments that they can. They’ll also be evaluating other aspects to see how effective they’re being, as your website traffic, search engine ranking and click-through-rate on any adverts you may have running, and a good agency should always be updating you with these numbers with regular reports.

While these are things you can keep up with yourself, think about what you’re paying for with an agency. Copywriters, marketing managers, strategists, graphic designers to name a few! Compared to bringing in your own people to handle all this, think about what your money is really buying when making the decision.

Mastering Your Online Brand

One of the main reasons people enlist the help of a digital marketing agency is to improve their online brand in general. These days, you need to have a firm presence across many different areas online.

One of the main things an agency can do is build or improve your existing website. A website is essentially your digital shopfront, so you shouldn’t skimp when designing it. With over 4 billion people now online, most won’t just appreciate a good website, but they’ll expect it. A good agency will be able to tell you what your site needs as well as what channels will be best to use to attract the most buyers.

A digital marketing agency will be able to position you as an industry leader as well as show you to be an expert in your area of business. By creating well-written content and publishing it is places it will be seen, they can cement you as an authority and advertise your services at the same time.

Services

As we said before, different digital marketing agencies will offer a different number of services, but most will cover the same few areas.

SEO strategies: Any good agency will provide services to improve your organic search results. By creating search engine optimized content and doing thorough keyword research, your pages should end up being seen by a lot more people in the long run.

PPC (pay per click): By investing in a paid search campaign, you can get your website at the very top of Google’s search results. The first few results you see when you search something are always sponsored posts with businesses having bid for that spot when certain phrases are searched. It’s a great way to get noticed almost immediately, and a good digital marketing agency should know how to use your budget the most effectively.

Websites: As mentioned above, you need to have a well-designed, functional and responsive website if you want any potential customers to be interested. Not only should it load quickly and have clear calls-to-action across it, but it also must be mobile responsive. Any suitable digital marketing agency will explain to you the importance of mobile marketing and cover the options available.

Social Media: While social media is something a little more personal to each business, having an expert at the helm will always help. Social media marketing took off in a big way over the past few years with Facebook and Instagram ads reaching increasingly larger audiences. The amount you post on your social pages is ultimately up to you, but an agency will know about the most popular types of posts, which trends are taking off and the best times of day for your content to be seen.

Graphic Design and Branding: Not all agencies will offer their own graphic design services, but the ability to have well-made, custom graphics for your adverts can give you an edge over your competitors. The same stock photos will never catch the eye of a consumer the same way as something truly your own.

When it comes to choosing a digital marketing agency, make sure you do a thorough check of their services and talk to them in depth about what they can do for you. There are plenty of other options that these agencies could offer like video production and mobile app development, so make sure to think about which services will be most beneficial to you. Having a robust online presence is key to staying afloat in business these days, so you’ll need to enlist the best service that you can to do so.

About The Author:

Lloyd Parkinson is a Content Marketing Executive at Revive.Digital. Lloyd has experience writing content for the purpose of marketing on behalf of B2B and B2C organizations ranging from legal services, insurance brokers,  financial services, all the way to the music and entertainment industry. He conducts research and writes about an extensive number of topics. Lloyd aims to educate his readers through his creative writing by providing them with informative and valuable content. He seeks to simplify complex topics for general readers as well as writing technical content for the well informed.


 

[Digital Marketing Budget] How to Plan Your Digital Marketing Activities

[Digital Marketing Budget] How to Plan Your Digital Marketing Activities

With unlimited ways to spend your marketing dollars, planning your digital marketing budget in this modern day age of the digital world can be a struggle for many brands and marketing professionals.

Risking your money, fear of over-allocating your budget on the wrong channels or under-allocating the best channels and miss the valuable platforms to spend on, there are hundreds of thoughts in the mind of a digital marketer when he plans his Digital marketing budget.

So, what are the best and effective strategies to plan your digital marketing budget?

In this article, we will walk you to the answers to all your questions. Let’s get started!

1. Set up your Marketing goals

Marketing goals

The first step to plan your digital marketing budget is to pick the right direction and set your goals. Before you start spending money on the digital activities of your business, you must be clear about the goals of your business.

Decide where you want to see your digital marketing results. Want to build your brand awareness of your business this year or want to increase your customers? Are you a business with a goal of doubling your email list this year?

Whatever it may be, but be specific about your digital marketing goals before spending. Remember! Your goals will translate into your digital marketing budget by the ways you spend on these goals. So, set up your marketing goals first.

2. Analyze your past efforts

Analyze your past efforts

Analyze and learn from your past experiences what has worked well and what has not. Which strategies were most successful for your business and which were not?

Knowing your success and failure points are vital for planning your digital marketing budget. Whether you measure retweets, your email subscribers list, or any lead generated, conduct thorough research on all these marketing activities and determine which works best for you.

Set some money aside for testing new strategies and experimenting on new things. Whatever method you choose to divide you’re spending, don’t throw your money on ineffective channels.

3. Research Current Industry Trends

Research Current Industry Trends

Stay updated with the current industry trends. Although you don’t need to copy your competitor’s marketing strategies, you must have an eye on their strategies and what they are doing to grow their business.

There are various tools like SEMRush, Google Analytics to analyze your competitor’s website. Use these tools and have some idea of recent industry trends.

Spy on your competitor’s whether they are using social media channels or new letters to connect with their customers?

Figure out their strategies and make it work for you. If you see them stumbling, learn from their mistakes and develop a strong strategy to stand out from the market and invest your money on that.

4. Allocate your budget based on the success

Now when you have an idea of what works best for your business and what not, start allocating your budget based on the success strategies.

Allocate your budget based on the success

Source: Single Grain

Like social media channels won’t cost you anything to post on it. If your previous analysis states that building your brand awareness works well for your business then you must allocate your budget on social media planning of your business.

It would be more effective to hire a social media account manager to perform the social media actions for your business and build your brand awareness. So, analyze the “success factors” of your business and plan your digital marketing budget accordingly.

5. Break down your requirements and plan your content creation

With thorough research on the needs of your business, emphasize how your budget will accommodate the software and manpower resources, which are very important tools for the growth of your business.

For example, if you want benefits of all social media accounts like, Facebook, Twitter, Instagram, What would be more beneficial to appoint one staff member for all channels or appoint separate staffs for every channel.

Break down your requirements based on this analysis plan your digital marketing budget.

Also, create content as per your business needs. Whether your business requires in-depth long-form blog posts or short articles, you will need to budget your marketing for writing experts for writing amazing content pieces for your business.

If your business is product based, you will get more benefits from the video content. So your budget will account for recording department, editing equipment, and various other factors.

Analyze your target audience and your business needs and break down your marketing budget as per the needs.

6. Choose the right platforms

Choose the right platforms

Choose the right platform to present your business. Available on all digital platforms whether it is paid advertising, social media advertising or any other, make sure that you reach out to your potential customers through all the platforms.

Spend on the effective marketing strategies for your business; it may be content marketing, email marketing, influencer marketing, search engine marketing, social media marketing or any other. Analyze your digital marketing budget and chose the best channels.

7. Analyze your results

Analyze your results

Keep a track of whether your money is well spent or wasted by analyzing the results of the digital marketing strategies you have implemented in your business.

With best analytics tools like Google Analytics, you can monitor your results and analyze their effectiveness for your business. You can even make some adjustments and make it more effective for our business growth.

Your marketing strategies represent your brand, your products, and services. So, invest in quality and choose your spending options wisely. Planning your digital marketing budget with the best possible tricks and strategies is the key to success.

About The Author:

George is a corporate relationship manager at INC Academy – provide Digital Marketing Course in Dubai. He likes to share his knowledge on digital marketing topics.


 

[Digital Marketing For Beginners] The 5 Biggest Difficulties And How To Fight Them

[Digital Marketing For Beginners] The 5 Biggest Difficulties And How To Fight Them

Have you ever stopped to wonder why there are difficulties in digital marketing for beginners?

There are two major problems that end up triggering other cascading problems: lack of time and money.

But, if it were only that, the problem could be solved easily. There are still two other difficulties in digital marketing for beginners that can be even more challenging:

  • Lack of hearing;
  • High concurrency;

It is clear that one thing can lead to another.

For the beginner, it’s not easy to sell. Many competitors are on the market for longer and have a much larger audience.

However, as much as that sounds daunting, don’t lose your focus. There’s space for everyone!

After all, we are in one of the country’s most consumers in the world.

According to the SPC, every 10 users online, 9 have made at least one purchase in the year 2018. This amounted to a total of almost R $50 billion reads of online shopping.

So, I’ve separated some tips so that you can better understand what are the 5 major difficulties in digital marketing for beginners? and how to fight them. Follow!

1-You have a differential?

Enter the digital market trying to crash head-on with who’s already established is not a very smart strategy.

Instead, you should try to create something new.

For this reason, many people give up early. Try to overcome the competition anyway.

If you have just created a brand of soda, why someone would buy Coca-Cola to buy you?

Maybe if you offer what the other mark does not offer, you earn more visibility and increase your chances to make it big in the market!

2-Digital marketing comes to Help, Not to sell

One of the main objectives of marketing is strengthening the relationship between the client and the producer/seller.

Therefore, if you become a seller, will hardly achieve any success.

This is one of the major difficulties of digital marketing for beginners: go with a lot of yourself.

Everyone wants to make money, everybody wants to sell more. This is evident.

However, the goal of digital marketing is to help people.

When they see you as a seller, quickly lose interest.

But if you realize that you’re really well-meaning, to help really, probably your sales skyrocket!

3-Money

On the one hand, the money is not the biggest of problems in digital marketing.

That’s because the investments are much lower when compared to Outbound Marketing strategies.

Outbound Marketing is also known as traditional marketing. He seeks their customers to an active form, unlike the Inbound Marketing.

That is, it does not necessarily have an interest in nurturing leads with content and generate real interest. He wants to do is sell!

And the means used for this are traditional, you already know well: TV, radio, magazines, newspapers, outdoor, etc.

Not to mention that you can enter on the market free of charge.

On the other hand … to make money, you have to invest.

Invest money in tools and platforms is undoubtedly essential to your progress.

But more important than that is to invest in your own knowledge. That, nobody, takes you.

Therefore, if the problem is money now, my suggestion is for you to have a little patience.

Add what you can to be able to start something more solid.

But, in order not to lose time, you can take advantage and start studying concepts and strategies and apply for free, just to gain more experience.

4-lead generation

The difficulties of digital marketing for beginners, we couldn’t let the lead generation out.

You can create a great page on the internet.

Can invest in quality content, invest in paid traffic and SEO.

But if you don’t get enough leads, your problem will not be solved. On the contrary, you will create a new!

This problem can be solved with content marketing.

That is, you should offer content that has real quality for your reader. Something to solve their problems.

However, the difficulty in generating leads can be coupled with other factors, such as:

  • Lack of call to action and communication channels with the client;
  • Lack of sufficient content to generate leads;
  • Sponsored campaigns badly made, leading the customer to the home of the blog, rather than the page of conversion;

Are basic and simple errors to be corrected, but crucial to generating more leads!

5-Balancing work and Digital Marketing

More and more people are migrating to digital media in search of better job opportunities.

But you can’t just leave the job.

And it gets really complicated at the beginning to reconcile the two. This is among the 5 biggest difficulties of digital marketing for beginners.

And for that, there’s not much to do.

You will need to devote as much as you can, willpower, discipline, to be able to collect the fruits sooner.

Will be more of an effort now to live without worries in the future.

If your competitor is working 2 hours a day, search for work four.

It’s hard at the beginning, and easy to get discouraged and lose the will. But don’t let the first obstacle is enough to knock their life goals.

Like to know more about the 5 major difficulties of digital marketing for beginners? Leave your comment below, and don’t forget to share this post on your social networks!

About The Author:

Barnard M. Miller is a professional Digital Marketer. He loves to contribute content into different blogs to increase his writing portfolio and currently, he is working with a Custom leather jackets retailer that name is The Leather Makers.


 

What Is Green Marketing?

What Is Green Marketing?

If you’re looking to learn all about green marketing, you’re in the right place. Learn all about it, right here.

Green marketing. It’s a form of marketing that swept the world within the last decade or so. Why? Because we’re at a point of global significance, where there’s a real need to go green – but why has that branched over into marketing? The goal of every business is to meet the needs of their consumers, which means that more and more brands and businesses are looking into green marketing and branding in order to appeal to a wider audience.

So, if you’re reading this post still, you’re probably looking to learn a bit more about green marketing and why every leading marketing and digital marketing agency puts a strong emphasis on getting their clients to ‘go green’. We’re going to tell you all you need to know about green marketing, show you examples of how other brands have done it. Are you ready to learn what green marketing is?

What is it?

Green marketing is fairly basic to understand. It’s the process of marketing a brand or business as green. Whilst it takes different forms for different kinds of businesses, pretty much every company can go green – unless you’re a tree-destroying one…

Through the right marketing, companies with a product can put an emphasized focus on the green benefits of their products. This can include creating products that aren’t single use or don’t have excess packaging (meaning more waste), or even products that can be recycled properly. Whatever the green benefits of your product are, green marketing puts a specific focus on that.

If you’re a service, as opposed to selling a product, there are still things that can be done to marketing your business as green. Taxi or car service companies may find that they’re using hybrid or electric cars as part of a mission to reduce their carbon footprint – making sure consumers know that fact is a form of green marketing. Done correctly, green marketing can help you win over a whole new pool of customers and do a little good for the planet too. But these aren’t the only reasons to go green with your marketing.

Why Green Marketing?

Green marketing isn’t new, but the benefits of it can be seen throughout the history of it. Yes, even back in 2014, a study found that over 55% of people would happily pay more for a product that was eco-friendly. So, if you’re thinking that going green is going to be more expensive, consumers are happy to pay a little bit extra. You’ll see an increase in business, due to the fact more people would rather use eco-friendly products as opposed to the harmful alternatives. An increase in sales and reducing your company’s impact on the environment? Sounds like a win-win…

But marketing your business as green goes beyond just making sure your products are going to be eco-friendly. Let’s look at how some of the most successful companies are marketing themselves as green.

marketing your business as green

Green Businesses

Taking strides in the world of going green, these leading brands have been doing it for years – and one’s philosophy has always been eco-friendly since the company began!

  • Adidas

Back in 2017, the sports brand, Adidas, released a collaboration with Parley for the Oceans. It’s a running shoe, made solely from recycled plastic bottles that were in the ocean. The product was marketed in a way that emphasized the way they’re made. The product is sustainable, as it’s made purely from recyclable material and sourced from waste plastic.

  • Apple

A tech giant like Apple may not strike everyone as a ‘green’ company, but a lot of the work they do is done with being green in mind. There’s the Apple Giveback scheme, which allows you to recycle your old phones for some in-store credit. Apple then recycles the parts for future models and continue the recycling process. Apple also made a hefty investment back in 2015 to a clean energy company, First Solar. They use solar-powered tech to power all their American based stores and offices.

  • Lush Cosmetics

Lush is a company founded on green principles. Their products and packaging are all environmentally friendly and conscious. Lush’s whole ethos is about being green and making products that are sustainable and not harmful to the environment. Lush also use a recycling scheme not dissimilar to Apple – the exchange of old goods for money off.

Green marketing is really all about what you do and how you let your consumer base know what you’re doing. It’s about doing what right for the environment, but making sure people are aware that your products are eco-friendly and sustainable. Green marketing can work for any business, as long as they’re willing to take the necessary steps. Even if you’re a service as opposed to a product, there’s still a way to make sure your business is green.

About The Author:

Hugh Sallows is a Content Marketing Executive, at Revive. Digital. He specializes in writing and has an extensive history of both SEO and blog work behind him.